What Does Soho House ($SHCO) Do? — Stock Outlook, Earnings, Market Cap & Related Stocks, Headquarters Overview
Membership-based lifestyle platform. 46 Soho Houses, hotel portfolio. Q3 2025 11% YoY growth, membership up 14%.
Subscribe🏢 What kind of company is Soho House?
Soho House & Co Inc (SHCO) is a global membership-based lifestyle platform that provides an environment where members can work, socialize, create, and grow through physical spaces and digital channels. Its portfolio consists of 46 Soho House clubs, 8 Soho Works coworking spaces, The Ned luxury hotels (London, New York, Doha), Saguaro hotels, Scorpios Beach Clubs (Mykonos, Bodrum), and the Soho Home interior retail brand. The company is pursuing sustained growth through a membership-model-centered, high-margin business structure.
💰 How does it make money?
| Business Segment | Revenue Share | Description |
|---|---|---|
| Membership Revenue | ~33% | Annual membership fees, amortization of initiation fees |
| In-House Revenue (F&B, Events) | ~34% | Food, beverage, and event sales within clubs |
| Other Revenue (Hotel, Retail) | ~33% | The Ned, Saguaro hotels, Soho Home retail |
Total Q3 2025 quarterly revenue was $1.3B, recording a +8.1% change versus the prior year. Membership revenue grew 14.3% YoY, achieving strong growth, while In-House revenue rose 4.5% and Other revenue increased 15.8%. Adjusted EBITDA rose 11.4% versus the prior-year period, reflecting improving operational efficiency. Cumulative quarterly earnings also remain at a strong level.
📐 Market Cap and Company Scale
Market cap stands at $1.8B, with 8,038 people employees.
As a global membership-based lifestyle platform, it has high-margin membership revenue (14.3% YoY growth) along with diversified ancillary revenue sources. Its 46 clubs, hotel portfolio, and Soho Home retail brand cover a wide range of customer segments. The company continues to innovate with openings such as Soho Farmhouse Ibiza and the introduction of the Lazy Lab wellness concept, building a long-term growth foundation through membership base expansion and geographic extension.
Soho House Outlook and Stock PerformanceDemand for premium lifestyle, networking, and collaborative workspace is a structurally growing market, driven by the rise of high-skill talent and creative professionals. Soho House secures business stability through the recurring revenue nature of its membership model. However, factors to watch include declining premium membership demand during economic slowdowns, the cyclicality of luxury accommodation and food and beverage, and shifts in the global macro environment. Expansion into key cities such as New York, London, and Paris, along with new space openings, serves as growth drivers.
⚔️ Key Competitive Strengths and Risks
Membership-based recurring revenue and a high-margin business model are strengths, but economic cyclicality and expansion costs are key challenges.
💪 Key Strengths
⚠️ Key Risks
🔄 Competitors and Related Stocks (Beneficiaries)
Premium lifestyle and membership-based competitors include Casa Member Club, Spaces (WeWork), OneWorld, as well as luxury hotel and resort chains. It also competes with traditional clubs (Lunch Club, golf clubs) and high-end hotel brands (Rosewood, Four Seasons, etc.). Soho House's strengths are its global network and brand premium.
✅ Investor Checkpoints
Soho House & Co has achieved strong quarterly growth as a global membership lifestyle platform. The 11.2% YoY revenue increase and 14.3% membership revenue growth in Q3 2025 demonstrate the strength of the membership model. Innovations such as the opening of Soho Farmhouse Ibiza and the Lazy Lab wellness concept are expanding its share of the premium market.
| Checkpoint | What to Check | Current Status |
|---|---|---|
| 📈 Membership Revenue Trend | Quarterly membership revenue growth rate and member count increases | Whether 14%+ YoY growth is sustained |
| 🏢 Club Expansion | New club/hotel opening schedule and occupancy trends | Network expansion beyond 46 clubs underway |
| 💰 Adjusted EBITDA Margin | Quarterly adjusted EBITDA margin trend and operational efficiency | Whether margins are stabilizing |
| 🌍 Regional Performance | Revenue growth by region including North America, UK, and Europe | Track international market expansion |
Key concerns include cyclical premium membership demand, the burden of new club expansion costs, a high lease cost structure, and rising membership cancellations during economic stress. In particular, premium lifestyle spending could contract immediately during an economic slowdown.
Soho House & Co is characterized by recurring revenue and a high-margin business model as a global membership-based lifestyle platform. The 11.2% revenue growth and 14.3% membership revenue increase in Q3 2025 confirm strong market demand. Going forward, new club expansion, membership base growth, and ancillary revenue diversification are expected to be the keys to long-term growth.
Check Soho House's real-time quotes, technical indicators, and peer comparisons at a glance on US Stock Today's real-time dashboard.
1-Year Price Performance
Analyst Consensus
52-Week Price Range⚔️ Key Competitive Strengths and Risks
Membership-based recurring revenue and a high-margin business model are strengths, but economic cyclicality and expansion costs are key challenges.
💪 Key Strengths
⚠️ Key Risks
🔄 Competitors and Related Stocks (Beneficiaries)
Premium lifestyle and membership-based competitors include Casa Member Club, Spaces (WeWork), OneWorld, as well as luxury hotel and resort chains. It also competes with traditional clubs (Lunch Club, golf clubs) and high-end hotel brands (Rosewood, Four Seasons, etc.). Soho House's strengths are its global network and brand premium.
Related stocks (beneficiaries)| Ticker | Company | Price | Change | Market Cap | P/E | PBR | ROE | Dividend Yield |
|---|---|---|---|---|---|---|---|---|
| MAR | Marriott International Inc | $328.89 | -2.3% | $85.8B | 34.1 | - | - | 0.87% |
 H | Hyatt Hotels Corp | $161.11 | -2.9% | $15.2B | 199.8 | 4.6 | 2.3% | 0.39% |
 CHWY | Chewy Inc | $23.27 | -1.6% | $9.5B | 38.6 | 22.5 | 63.82% | - |
| BKNG | Booking Holdings Inc | $180.30 | -6.7% | $135.5B | 19.9 | - | - | 0.85% |
✅ Investor Checkpoints
Soho House & Co has achieved strong quarterly growth as a global membership lifestyle platform. The 11.2% YoY revenue increase and 14.3% membership revenue growth in Q3 2025 demonstrate the strength of the membership model. Innovations such as the opening of Soho Farmhouse Ibiza and the Lazy Lab wellness concept are expanding its share of the premium market.
| Checkpoint | What to Check | Current Status |
|---|---|---|
| 📈 Membership Revenue Trend | Quarterly membership revenue growth rate and member count increases | Whether 14%+ YoY growth is sustained |
| 🏢 Club Expansion | New club/hotel opening schedule and occupancy trends | Network expansion beyond 46 clubs underway |
| 💰 Adjusted EBITDA Margin | Quarterly adjusted EBITDA margin trend and operational efficiency | Whether margins are stabilizing |
| 🌍 Regional Performance | Revenue growth by region including North America, UK, and Europe | Track international market expansion |
Key concerns include cyclical premium membership demand, the burden of new club expansion costs, a high lease cost structure, and rising membership cancellations during economic stress. In particular, premium lifestyle spending could contract immediately during an economic slowdown.
Soho House & Co is characterized by recurring revenue and a high-margin business model as a global membership-based lifestyle platform. The 11.2% revenue growth and 14.3% membership revenue increase in Q3 2025 confirm strong market demand. Going forward, new club expansion, membership base growth, and ancillary revenue diversification are expected to be the keys to long-term growth.
Check Soho House's real-time quotes, technical indicators, and peer comparisons at a glance on US Stock Today's real-time dashboard.
Subscribe Today's 5 AI picks, all free