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Adidas shares plunge 17% as Q2 profit misses on World Cup spending

Zero Hedge +2 ·

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$190.24 -3.44%
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  1. 1Adidas shares tumbled roughly 17% in Germany on a Q2 operating profit miss, posting their largest-ever decline.
  2. 2Quarterly operating profit came in at €574 million, below the €616 million estimate, while an additional €212 million in spending offset revenue growth.
  3. 3World Cup-related revenue exceeded expectations, but hopes for margin expansion fell short; the company raised its full-year revenue growth outlook to 9–10% and maintained its €2.3 billion operating profit target.

This 3-line summary is compiled from the report below.

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