치어 홀딩(CHR) 주가 전망 및 기업 분석 - PER·배당·실적·목표주가·RSI·MACD

CHR

Cheer Holding Inc

7월 28일 2:10 PM ET (한국 7/29 03:10)

$1.92

-0.05 ▼ -2.54%

치어 홀딩(CHR) is a Communication Services sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시가총액

$5M

스몰캡

P/E

0.0

저평가 구간

배당수익률

없음

52주 위치

저점 +54% · 고점 -99%

애널리스트

Fundamental health

vs. Advertising Agencies 초소형주

수익성

Top 4%

성장

Top 87%

밸류에이션

Top 98%

재무 안정

Top 33%

Index ⓘ	-	P/E ⓘ	0.02	EPS (ttm) ⓘ	111.86	Insider Own ⓘ	12.27%	Shs Outstand ⓘ	1.9M	Perf Week ⓘ	12.28%
Market Cap ⓘ	0.00B	Forward P/E ⓘ	-	EPS next Y ⓘ	-	Insider Trans ⓘ	-	Shs Float ⓘ	1.6M	Perf Month ⓘ	9.71%
Enterprise Value ⓘ	-0.23B	PEG ⓘ	-	EPS next Q ⓘ	-	Inst Own ⓘ	0.48%	Short Float ⓘ	6.09%	Perf Quarter ⓘ	14.97%
Income ⓘ	0.03B	P/S ⓘ	0.03	EPS this Y ⓘ	-	Inst Trans ⓘ	-24.4%	Short Ratio ⓘ	0.54	Perf Half Y ⓘ	-56.76%
Sales ⓘ	0.15B	P/B ⓘ	0.01	EPS next 5Y ⓘ	-	ROA ⓘ	6.85%	Short Interest ⓘ	0.10M	Perf YTD ⓘ	-50%
Book/sh ⓘ	236.66	P/C ⓘ	0.02	EPS past 3/5Y ⓘ	-50.41% -43.4%	ROE ⓘ	7.59%	52W High ⓘ	-99.39% ($313.50)	Perf Year ⓘ	-99.32%
Cash/sh ⓘ	103.22	P/FCF ⓘ	0.25	Sales past 3/5Y ⓘ	-1.78% 3.76%	ROIC ⓘ	6.93%	52W Low ⓘ	53.6% ($1.25)	Perf 3Y ⓘ	-99.75%
Dividend Est. ⓘ	-	EV/EBITDA ⓘ	-6.85	EPS Y/Y TTM ⓘ	-70.78%	Gross Margin ⓘ	70.97%	Volatility(W/M) ⓘ	14.62% 10.75%	Perf 5Y ⓘ	-99.95%
Dividend TTM ⓘ	-	EV/Sales ⓘ	-1.53	Sales Y/Y TTM ⓘ	1.11%	Oper. Margin ⓘ	17.66%	ATR (14) ⓘ	0.21	Perf 10Y ⓘ	-
Dividend Ex-Date ⓘ	-	Quick Ratio ⓘ	11.53	EPS Q/Q ⓘ	339.36%	Profit Margin ⓘ	17.21%	RSI (14) ⓘ	49.44	Recom ⓘ	-
Dividend Gr. 3/5Y ⓘ	-	Current Ratio ⓘ	11.53	Sales Q/Q ⓘ	-	SMA20 ⓘ	1.04% ($1.9)	Beta ⓘ	0.91	Target Price ⓘ	-
Payout ⓘ	-	Debt/Eq ⓘ	0.03	Earnings ⓘ	2026/3/23	SMA50 ⓘ	-3.84% ($2)	Rel Volume ⓘ	0.21	Prev Close ⓘ	$1.97
Employees ⓘ	116	LT Debt/Eq ⓘ	0	EPS/Sales Surpr. ⓘ	-	SMA200 ⓘ	-63.23% ($5.22)	Avg Volume(3M) ⓘ	0.18M	Price ⓘ	$1.92
IPO ⓘ	2018/9/12	Option/Short ⓘ	No/Yes			Trades ⓘ	257	Volume ⓘ	38,892	Change ⓘ	-2.54%

Quarterly earnings trend SEC filings · USD

18.6

18.9

18.12

19.3

19.6

19.9

20.3

Revenue Net income 최근 분기: 매출 $10M (YoY -29%) · 순이익 $3M (YoY -30%)

📊 Cheer Holding Inc (CHR) Investment Analysis

What kind of company is Cheer Holding Inc?

치어 홀딩(CHR) 가치주

Communication Services · Advertising Agencies

Small-Cap — Low Volume, High Volatility

📱 Cheer Holdings is a US Nasdaq-listed advertising and media company that operates a mobile internet advertising platform and traditional media advertising business, primarily focused on the Chinese market. Digital advertising revenue generated through its proprietary mobile platform, the CHEERS App, accounts for over 90% of total revenue, while it also maintains some traditional media advertising operations alongside it.

Learn more about Cheer Holding Inc →

Market Cap

$0.0B

Approx. KRW 0.0 trillion

⚖️ 0% of Samsung Electronics

Market Cap Rank5695

Employees116people

IPO2018/09/12

Current Price$1.92 ≈ 2,630원

NASD · China

Key Events

⏰ Upcoming events

🔔 Earnings release

The next release date has not been announced yet.

🎯 Ex-dividend date

No scheduled dividends

📜 Recent events

🔔 Earnings release 2026년 3월 23일 (월) · 장 시작 전

Is it profitable?

Solid company — profitability & finances both healthy

Strong earnings and excellent financial health

Profitability — How efficiently it makes money

Operating Margin

Profit kept from selling products and services (higher is better)

17.7%

✓ 우수

My positionTop 5%

Low range Average High range

Advertising Agencies 초소형주 Median -17.7% · Top tier

💡 일반적으로 10% 이상이면 양호, 20% 이상이면 우수

Net Margin

Share of revenue left after taxes and interest are paid

17.2%

✓ 우수

My positionTop 5%

Low range Average High range

Advertising Agencies 초소형주 Median -33.3% · Top tier

💡 일반적으로 8% 이상이면 양호, 15% 이상이면 우수

Gross Margin

Profit after subtracting raw-material costs only (signals product competitiveness)

71.0%

✓ 우수

My positionTop 5%

Low range Average High range

Advertising Agencies 초소형주 Median 20.9% · Top tier

💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)

ROE

Annual return earned on shareholders' equity (15%+ is strong)

7.6%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 초소형주 Median -41.5% · Top 11%

💡 일반적으로 15% 이상이면 우수 (단, 부채 레버리지 효과 주의)

ROA

Annual earnings relative to total company assets

6.8%

✓ 우수

My positionTop 5%

Low range Average High range

Communication Services 초소형주 Median -16.7% · Top tier

💡 일반적으로 5% 이상이면 양호, 10% 이상이면 우수

ROIC

Return generated per dollar invested in the business

6.9%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 초소형주 Median -21.7% · Top 12%

💡 자본비용(보통 8~10%)보다 높으면 가치 창출, 15% 이상이면 우수

Financial health — Debt & liquidity burden

Debt-to-Equity (D/E)

Debt relative to equity (lower is healthier)

0.03

✓ Very low debt

My positionTop 5%

Low range Average High range

Advertising Agencies Median 0.25

💡 일반적으로 1.0 이하면 건전, 1.5까지는 무난 (금융·유틸·REIT는 구조적으로 높음)

Current Ratio

Liquid assets available to cover liabilities due within a year

11.53

✓ 우수

My positionTop 5%

Low range Average High range

Advertising Agencies Median 1.44

💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의

Quick Ratio

Liquid assets excluding inventory, available for immediate use

11.53

✓ 우수

My positionTop 5%

Low range Average High range

Advertising Agencies Median 1.40

💡 1.0 이상이면 안전, 0.5 미만이면 주의

* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Outlook data is insufficient

Analyst estimates and price targets have not been collected.

Did earnings meet expectations?

Insufficient historical earnings data

No analyzable past earnings releases have been collected yet.

Is it growing?

Average Growth

Mid-range within the industry

Declining Growth EPS or revenue is declining — check for structural issues or economic sensitivity

📊 How much has it grown? (actual results)

Past 3-Year EPS

Actual average annual EPS growth over the past 3 years

-50.4%

매우 부진

My positionBottom 5%

Low range Average High range

가치주 초소형주 Median 2.4% · Bottom tier

Past 5-Year EPS

Actual average annual EPS growth over the past 5 years

-43.4%

매우 부진

My positionBottom 5%

Low range Average High range

가치주 초소형주 Median 9.4% · Bottom tier

Past 5-Year Revenue

How much revenue grew over the past 5 years

+3.8%

평균

My positionMid-range

Low range Average High range

가치주 초소형주 Median 7.3% · Bottom 40%

* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.

New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Long-term weakness — -168%p below the market

CHR -100.0% · S&P 500 +68.4%

Excess return vs. market (price-based, ex-dividends)

5-year basis

vs S&P 500

-168.3%p

Significantly behind the market

vs Communication Services (XLC)

-129.8%p

Significantly behind the sector average

1-year basis

vs S&P 500

-115.3%p

Significantly behind the market

vs Communication Services (XLC)

-99.4%p

Significantly behind the sector average

Rank among peers

5-year return Lowest among peers Based on 13 peers

1-year return Bottom 10% Based on 21 peers

Current position within 52-week range

Low (-53.6%p) High (-99.4%p)

Current price is 53.6% above the 52-week low and 99.4% below the 52-week high

Recent risk (last 120 trading days)

Max drawdown

-47.3%

Annualized volatility

195.3%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series

Price · Bollinger Bands · Ichimoku Cloud

close
BB Upper
BB Mid
BB Lower
Tenkan
Kijun
Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🟢

Current diagnosis · 2026-07-27

Uptrend zone

Current price $1.92 above the midline ($1.90). Normal upward flow. Below the Ichimoku cloud (bearish).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🟡

Current diagnosis · 2026-07-27

Neutral zone — weak trend

MACD -0.010 · Signal -0.027 · Hist 0.017. Weak directional bias.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🔴

Current diagnosis · 2026-07-27

Bearish zone

RSI 49.4 (below the neutral level of 50). Selling pressure leads, indicating a weak trend. Stoch %K is also 42.1.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

Cheaper than peers in its industry

Cheap on Vs. Earnings·Vs. Assets·Vs. Sales, In line with peers on Vs. Cash Flow

💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.

💵 Vs. Earnings Cheap

🏢 Vs. Assets Cheap

🧾 Vs. Sales Cheap

💧 Vs. Cash Flow Mid-range

💵 Vs. Earnings

PER Price-to-Earnings Ratio

How expensive the price is vs. earnings — lower is cheaper

0.02x

✓ Very cheap

My positionTop 5%

Low range Average High range

Advertising Agencies median 31.90x · Top 1% — relatively cheap within the industry

💡 PER 15 이하 저평가, 25 이상이면 성장성 검증 필요 (적자 기업은 의미 없음)

🏢 Vs. Assets

PBR Price-to-Book Ratio

Price vs. the company's asset value — below 1 trades cheaper than assets

0.01x

✓ Very cheap

My positionTop 5%

Low range Average High range

Advertising Agencies 초소형주 median 0.42x · Top 1% — relatively cheap within the industry

💡 PBR 1 미만이면 청산가치 이하 (금융·제조업에서 특히 의미, IT는 낮은 비중)

🧾 Vs. Sales

PSR Price-to-Sales Ratio

Market cap vs. revenue — lower is cheaper relative to sales

0.03x

✓ Very cheap

My positionTop 5%

Low range Average High range

Advertising Agencies 초소형주 median 0.36x · Top 1% — relatively cheap within the industry

💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)

💧 Vs. Cash Flow

EV/EBITDA Enterprise Value Multiple

Total enterprise value ÷ operating cash earnings — a benchmark for M&A

-6.85x

✓ Very pricey

💡 EV/EBITDA 10 이하 저평가, 20 이상이면 고평가 (M&A 밸류 기준)

💧 Vs. Cash Flow

P/FCF Price-to-Free-Cash-Flow Ratio

Price vs. actual cash generation — lower means more efficient

0.25x

✓ Very cheap

My positionTop 5%

Low range Average High range

Advertising Agencies median 9.11x · Top 1% — relatively cheap within the industry

💡 P/FCF 20 이하면 현금창출 대비 저평가 (실질 수익성 기준)

* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.

As of: Recent snapshot · Peer group: Advertising Agencies

Who owns it?

Ownership backdrop is unfavorable

Institutional net selling -24.4% · Short interest moderate 6.1% · Short interest up +1.6pp over last 78d

📈 Recent trading flow (6 months)

🧑‍💼 Insiders (executives & directors)

0.0%

Insiders little change

🏦 Institutions (funds & investors)

-24.4%

Institutions large net selling

💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.

👥 Holdings composition

🏦 Institutions 0.5%

Retail-led

Communication Services 초소형주 Median 5.0%

🧑‍💼 Insiders 12.3%

Founder/management large holders (strong skin-in-the-game)

Communication Services 초소형주 Median 31.9%

👤 Retail investors (estimated) 87.3%

Everyone excluding institutions and insiders

Institutions Insiders Retail (est.)

📉 Short-selling metrics

Short ratio

6.1%

Moderate

Communication Services 초소형주 Median 2.4%

Past 78 days 📈 +1.6%p increase

Short interest days to cover

0.5 days

Days needed to close short positions using average trading volume

🧮 Share count

Total shares outstanding 1.9M주

Float (tradable shares) 1.6M주

* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 78 days.

How much does it pay in dividends?

This company does not pay a dividend

It may be a growth-focused firm reinvesting profits into expansion. Consider this growth-stock profile when investing.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)

Sorted by market cap, largest first

Stock	Market Cap	PER	PBR	ROE	Dividend Yield	Change
CHR This Stock	$4.5M	0.0 ▲	0.0 ▲	7.59% ▲	-	-2.5%
GOOG	$4.00T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.4%
GOOGL	$3.99T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.1%
META	$1.51T	21.6 ▼	6.2 ▼	32.93% ▲	0.33% ▼	-0.2%
NFLX	$293.1B	22.2 ▼	9.7 ▼	49.54% ▲	-	+0.4%
VZ	$197.6B	12.3 ▲	1.9 ▼	15.63% ▲	5.97% ▲	+2.0%
Sector Avg	-	17.0	1.6	1.02%	2.72%	-

Derivative ETFs for CHR

Leveraged, inverse, and covered call ETFs based on the underlying asset

1 derivative ETFs based on CHR (Leverage 1)

These are based on the same underlying asset but carry a completely different risk and return profile. Please review the warning below first.

ℹ️ What is a Derivative ETF?

These are special ETFs that amplify, reverse, or monetize the price movement of an underlying ETF or security. Leveraged ETFs aim for 2–3× the daily move, Inverse ETFs target opposite-direction returns, and Covered Call ETFs generate monthly income from option premiums.

⚠️ Caution: Long-Term Holding

Leveraged and inverse ETFs track only the daily return. With high volatility, holding them for longer periods causes cumulative volatility decay—returns diverge further from the underlying index. They are meant for short-term trading.

📈 Leverage 1 ETFs that move 2-3x with CHR (high volatility)