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Nike recovery delayed as Converse sales drop 28%

Fortune ·

NKE Nike Inc
$37.88 +1.80%
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  1. 1Nike's Converse sales fell 28% in the recent quarter
  2. 2Converse accounts for 2.5% of Nike sales but represented 20% of the last quarter's revenue decline
  3. 3Converse sales fell by more than half from a 2023 peak of $2.43 billion to $1.17 billion in the last fiscal year

So what's the key point?

Sales for Converse, a shoe brand owned by Nike, have decreased significantly. Although the brand represents a small portion of the company, it accounted for 20% of the total revenue decline.

Source Fortune · View original ↗

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