Shaquille O'Neal's Strategies for Building Brand Value and Managing IP
NKE Nike Inc
$37.13 -0.03%
View chart & analysis → - 1Shaquille O'Neal has recorded more than 100,000,000 dollars in earnings from selling his name.
- 2More than 400,000,000 pairs of Shaquille O'Neal's low-end shoes featuring the Dunkman logo have been recorded.
- 3Shaquille O'Neal stated that he does not sign contracts unless he believes in the product.
So what's the key point?
Shaquille O'Neal has earned over 100,000,000 dollars by licensing his name. He is increasing his brand value through a principle of only signing contracts when he personally believes in the product.
Source Fortune · View original ↗
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