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Lululemon and Under Armour to reduce product lines to improve profitability

Quartz ·

LULU
LULU Lululemon Athletica Inc
$97.10 -2.01%
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UA UA -2.53%UAA UAA -2.87% DG +0.35%
  1. 1Under Armour has achieved a 25% reduction in its SKU count in recent years.
  2. 2Lululemon announced a 15% reduction in its North American SKUs in September.
  3. 3Under Armour aims for an additional 25% reduction in its SKU count.

So what's the key point?

Under Armour and Lululemon are reducing the variety of products they sell to increase profits. Under Armour is also aiming to reduce its product variety by an additional 25%.

Source Quartz · View original ↗

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