Retailers push to reduce SKU counts to improve profitability
LULU Lululemon Athletica Inc
$94.50 +1.96%
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- 1Under Armour recorded a 25% reduction rate in Under Armour SKUs over the past few years and announced a 25% rate for additional Under Armour SKU reduction plans.
- 2Lululemon implemented a 15% North America SKU reduction rate for North America SKUs in September.
- 3BJ's Wholesale Club is planning an approximately 20% reduction rate for BJ's Wholesale Club SKUs.
So what's the key point?
Under Armour, Lululemon, and BJ's Wholesale Club are reducing the variety of items they sell. This movement aims to increase profits by decreasing the number of different products offered.
Source CNBC · View original ↗
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