HOG
Harley-Davidson Inc
7월 27일 4:03 PM ET (한국 7/28 05:03)
$24.79
-0.70 ▼ -2.75%
🌙 7월 27일 7:37 PM ET (한국 7/28 08:37)
$24.79
+0.00 +0.00%
할리데이비슨(HOG) is a Consumer Cyclical sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.
시가총액
$2.6B
스몰캡
P/E
15.2
적정 수준
배당수익률
3.01%
52주 위치
54%
저점 +45% · 고점 -21%
애널리스트
보유
D
Fundamental health
vs. Consumer Cyclical 중형주
수익성 Top 67%
성장 Top 63%
밸류에이션 Top 75%
재무 안정 Top 40%
💰 Is this stock pricier than usual right now?
Compared to this company's own recent 5년 (not other companies).
Very cheap
Cheap
Typical
Pricey
🔥 Very pricey
Simply put — what you pay today to own $1 of this company's yearly earnings is 12원. Over the past 5년, it usually traded around 8원. Earnings have also shrunk, which lifts the multiple — one of the priciest stretches of the past 5년.
Pricy doesn't mean bad — it means expectations are already baked in.
| Index | RUT | P/E | 15.19 | EPS (ttm) | 1.63 | Insider Own | 1.09% | Shs Outstand | 105.3M | Perf Week | -10.89% |
| Market Cap | 2.61B | Forward P/E | 12.53 | EPS next Y | 257.45% | Insider Trans | 0.42% | Shs Float | 104.1M | Perf Month | -2.63% |
| Enterprise Value | 2.97B | PEG | 21.6 | EPS next Q | 0.46 | Inst Own | 105.99% | Short Float | 16.44% | Perf Quarter | 7.27% |
| Income | 0.20B | P/S | 0.62 | EPS this Y | -80.08% | Inst Trans | -0.47% | Short Ratio | 5.93 | Perf Half Y | 22.12% |
| Sales | 4.24B | P/B | 0.85 | EPS next 5Y | 0.58% | ROA | 2.1% | Short Interest | 17.12M | Perf YTD | 20.99% |
| Book/sh | 29.01 | P/C | 1.38 | EPS past 3/5Y | -17.53% 219.23% | ROE | 6.3% | 52W High | -20.67% ($31.25) | Perf Year | 0.81% |
| Cash/sh | 18.01 | P/FCF | - | Sales past 3/5Y | -8.06% 1.99% | ROIC | 4.77% | 52W Low | 45.06% ($17.09) | Perf 3Y | -34.24% |
| Dividend Est. | $0.75 (3.01%) | EV/EBITDA | 8.66 | EPS Y/Y TTM | -14.29% | Gross Margin | 27.91% | Volatility(W/M) | 5.32% 4% | Perf 5Y | -37.43% |
| Dividend TTM | 0.74 | EV/Sales | 0.7 | Sales Y/Y TTM | -5.25% | Oper. Margin | 6.07% | ATR (14) | 1.13 | Perf 10Y | -50.99% |
| Dividend Ex-Date | 2026/6/8 | Quick Ratio | 1.7 | EPS Q/Q | -14.79% | Profit Margin | 4.78% | RSI (14) | 44.16 | Recom | 2.7 |
| Dividend Gr. 3/5Y | 4.55% 10.35% | Current Ratio | 1.9 | Sales Q/Q | -5.86% | SMA20 | -3.7% ($25.74) | Beta | 1.27 | Target Price | $27.2 |
| Payout | 25.85% | Debt/Eq | 0.72 | Earnings | 2026/7/23 | SMA50 | -1.42% ($25.15) | Rel Volume | 1.15 | Prev Close | $25.49 |
| Employees | 5500 | LT Debt/Eq | 0.36 | EPS/Sales Surpr. | 16.28% -5.41% | SMA200 | 8.09% ($22.93) | Avg Volume(3M) | 2.89M | Price | $24.79 |
| IPO | 1986/7/8 | Option/Short | Yes/Yes | Trades | 25178 | Volume | 3,326,459 | Change | -2.75% |
Quarterly earnings trend SEC filings · USD
24.6
24.9
24.12*
25.3
25.6
25.9
25.12*
26.3
Revenue Net income 최근 분기: 매출 $1.1B (YoY -2%) · 순이익 $25M (YoY -81%)
* Q4 figures are derived from the annual filing (10-K) · loss-making quarters are underlined in red
Harley-Davidson Inc (HOG) Investment Analysis
What kind of company is Harley-Davidson Inc?
할리데이비슨(HOG) 배당주
Consumer Cyclical · Recreational Vehicles
#1916 by Market Cap — Mid-Cap
🏍️ This is a U.S. motorcycle company that manufactures and sells motorcycles. It manufactures and sells premium motorcycles and related products, while also offering financial services, and is exposed to strong brand power and consumer cyclicality. It is a leading company in the motorcycle sector.
Learn more about Harley-Davidson Inc →Market Cap
$2.6B
Approx. KRW 3.6 trillion
⚖️ 1% of Samsung Electronics
Market Cap Rank1916
Employees5,500people
IPO1986/07/08
Current Price$24.79 ≈ 33,962원
Key Events
⏰ Upcoming events
🔔 Earnings release
The next release date has not been announced yet.
🎯 Ex-dividend date
No scheduled dividends
📜 Recent events
🔔 Earnings release 2026년 7월 23일 (목) · 장 시작 전 EPS +16.3% 매출 -5.4%
🎯 Ex-div 2026년 6월 8일 (월) 주당 $0.1875
🔔 Earnings release 2026년 5월 5일 (화) · 장 시작 전 EPS +1.0% 매출 +4.5%
🎯 Ex-div 2026년 3월 2일 (월)
🔔 Earnings release 2026년 2월 10일 (화) · 장 시작 전 EPS -131.2% 매출 -21.8%
Is it profitable?
Financially sound but profitability is low
Losses or thin margins — early-stage growth or weakening competitiveness
Profitability — How efficiently it makes money
Operating Margin
Profit kept from selling products and services (higher is better)
6.1%
✓ 평균
Net Margin
Share of revenue left after taxes and interest are paid
4.8%
✓ 평균
Gross Margin
Profit after subtracting raw-material costs only (signals product competitiveness)
27.9%
✓ 평균
ROE
Annual return earned on shareholders' equity (15%+ is strong)
6.3%
✓ 부진
ROA
Annual earnings relative to total company assets
2.1%
✓ 부진
ROIC
Return generated per dollar invested in the business
4.8%
✓ 평균
Financial health — Debt & liquidity burden
Debt-to-Equity (D/E)
Debt relative to equity (lower is healthier)
0.72
✓ Healthy debt
Current Ratio
Liquid assets available to cover liabilities due within a year
1.90
✓ 양호
Quick Ratio
Liquid assets excluding inventory, available for immediate use
1.70
✓ 우수
* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).
What's the outlook?
Mixed Outlook
Positive and negative signals are mixed
애널리스트 목표가
$27.20
현재가 대비 +9.7%
💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균
예상 PER (Forward)
12.53배
💡 내년 예상 EPS 기준. 현재 PER과 비교해 이익 성장 반영 정도 확인
PEG (성장 반영 밸류)
21.60
고평가
💡 PEG > 2 — 성장 대비 비싼 편
내년 EPS 예상 성장률
+257.4%
💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상
5년 EPS 예상 연평균
+0.6%
💡 장기 성장 전망. 15% 이상이면 고성장 기업
⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.
Did earnings meet expectations?
High Earnings Volatility
Frequently misses analyst estimates
1
예상 상회
0
예상 부합
2
예상 하회
33%
상회 비율
-38.5%
평균 서프라이즈
2026.07.23
상회
실적 $0.75 · 예상 $0.64 +16.7%
2026.05.05
하회
실적 $0.22 · 예상 $0.23 -3.1%
2026.02.10
하회
실적 $-2.44 · 예상 $-1.06 -129.2%
💡 예상보다 높은 실적을 자주 내는 기업은 실적 신뢰도가 높다고 평가됩니다. 단, 애널리스트 기대치가 낮게 설정되었을 수도 있으니 절대 수치도 함께 봐야 합니다.
Is it growing?
Average Growth
Mid-range within the industry
Margin-Driven Growth EPS is growing while revenue is flat — gains may come from cost cuts, so watch sustainability
🔮 How much will it grow? (analyst forecasts)
This Year's EPS Outlook
Projected EPS growth rate for this year
-80.1%
매우 부진
Next Year's EPS Outlook
Projected EPS growth rate for next year (analyst consensus)
+257.4%
우수
5-Year EPS CAGR Outlook
Projected average annual EPS growth over the next 5 years
+0.6%
부진
📊 How much has it grown? (actual results)
Past 3-Year EPS
Actual average annual EPS growth over the past 3 years
-17.5%
부진
Past 5-Year EPS
Actual average annual EPS growth over the past 5 years
+219.2%
우수
Past 5-Year Revenue
How much revenue grew over the past 5 years
+2.0%
부진
⚡ Short-term momentum
QoQ Revenue
Revenue change from the previous quarter (short-term momentum)
-5.9%
매우 부진
* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.
New to investing terms? Look it up in the financial dictionary →
Has the stock risen over the long term?
Long-term weakness — -106%p below the market
HOG -37.4% · S&P 500 +68.3%
Excess return vs. market (price-based, ex-dividends)
5-year basis
vs S&P 500
-105.8%p
Significantly behind the market
vs Consumer Discretionary (XLY)
-58.7%p
Significantly behind the sector average
1-year basis
vs S&P 500
-15.2%p
behind the market
vs Consumer Discretionary (XLY)
+2.2%p
roughly in line with the sector average
Current position within 52-week range
Low (-45.1%p) High (-20.7%p)
Current price is 45.1% above the 52-week low and 20.7% below the 52-week high
Recent risk (last 120 trading days)
Max drawdown
-17.9%
Annualized volatility
42.9%
Technical Indicators
Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series
Price · Bollinger Bands · Ichimoku Cloud
- close
- BB Upper
- BB Mid
- BB Lower
- Tenkan
- Kijun
- Cloud (SpanA/B)
Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →
Current diagnosis · 2026-07-27
Downtrend zone
Current price $24.79 below the midline ($25.74). Normal downward flow. Below the Ichimoku cloud (bearish).
MACD (12 · 26 · 9) Expand ▼
An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →
Current diagnosis · 2026-07-27
Death cross — bearish reversal signal
MACD(0.362) crossed below Signal(0.467). Trend reversal possible; read as a sell entry point.
RSI(14) · Stochastics %K(14) Expand ▼
RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →
Current diagnosis · 2026-07-27
Bearish zone
RSI 44.2 (below the neutral level of 50). Selling pressure leads, indicating a weak trend. Stoch %K is also 5.0.
※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.
Is it attractive at this price?
Cheaper than peers in its industry
Cheap on Vs. Earnings·Vs. Assets·Vs. Sales·Vs. Cash Flow
💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.
Vs. Earnings Cheap
Vs. Assets Cheap
Vs. Sales Cheap
Vs. Cash Flow Cheap
💵 Vs. Earnings
PER Price-to-Earnings Ratio
How expensive the price is vs. earnings — lower is cheaper
15.19x
✓ Cheap
💵 Vs. Earnings
Forward PER Forward Price-to-Earnings Ratio
PER using next year's estimated earnings — reflects growth
12.53x
✓ Cheap
🏢 Vs. Assets
PBR Price-to-Book Ratio
Price vs. the company's asset value — below 1 trades cheaper than assets
0.85x
✓ Very cheap
🧾 Vs. Sales
PSR Price-to-Sales Ratio
Market cap vs. revenue — lower is cheaper relative to sales
0.62x
✓ Cheap
💧 Vs. Cash Flow
EV/EBITDA Enterprise Value Multiple
Total enterprise value ÷ operating cash earnings — a benchmark for M&A
8.66x
✓ Cheap
Analyst target price (reference)
$27.20 vs. current price +9.7%
* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.
As of: Recent snapshot · Peer group: Consumer Cyclical 중형주
Who owns it?
Ownership flow shows some pressure
Insider modest net buying +0.4% · Institutional modest net selling -0.5% · Short interest elevated 16.4%
📈 Recent trading flow (6 months)
🧑💼 Insiders (executives & directors)
+0.4%
Insiders net buying
🏦 Institutions (funds & investors)
-0.5%
Institutions net selling
💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.
👥 Holdings composition
🏦 Institutions 106.0%
Institution-led, stable structure
🧑💼 Insiders 1.1%
Typical level
👤 Retail investors (estimated) 0.0%
Everyone excluding institutions and insiders
Institutions Insiders Retail (est.)
📉 Short-selling metrics
Short ratio
16.4%
Somewhat high
Past 90 days Little change
Short interest days to cover
5.9 days
Days needed to close short positions using average trading volume
🧮 Share count
Total shares outstanding 105.3M주
Float (tradable shares) 104.1M주
* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.
ETFs holding HOG
ETFs with the highest weightings · 10 total shown
* Based on official quarterly filings. Latest disclosure; actual current weights may differ.
How much does it pay in dividends?
배당주 — 연 3.01% 배당
5년 배당 성장률 10.35%
Dividend Yield
3.01%
Industry average 2.19%
Dividend Per Share
$0.75
Annualized
Payout Ratio
26%
Share of net income paid as dividends
5-Year Growth
10.3%
Annualized dividend growth
연도별 배당 총액 추이
주당 배당금을 연 단위로 합산한 금액입니다. 막대가 우상향이면 매년 배당이 늘어나고 있다는 뜻입니다.
$1.40 +12.9%
2016
$1.46 +4.3%
2017
$1.48 +1.4%
2018
$1.50 +1.4%
2019
$0.44 -70.7%
2020
$0.60 +36.4%
2021
$0.63 +5.3%
2022
$0.66 +4.4%
2023
$0.69 +4.8%
2024
$0.72 +4.0%
2025
$X.XX 그 해 총 배당금 +X% 전년 대비 증가 -X% 감소
최근 배당 이력 총 131건
아래로 스크롤하면 과거 배당 이력을 볼 수 있습니다.
배당락일
주당 금액
지급일
당시 수익률
2026-03-02
$0.188
—
4.10%
2025-12-09
$0.180
—
4.08%
2025-09-10
$0.180
—
2.95%
2025-06-02
$0.180
—
3.71%
2025-02-28
$0.180
—
3.39%
2024-12-10
$0.173
—
2.08%
2024-09-16
$0.173
—
1.80%
2024-06-05
$0.173
—
1.91%
2024-03-01
$0.173
—
2.29%
2023-12-08
$0.165
—
2.55%
2023-09-11
$0.165
—
2.01%
2023-06-02
$0.165
—
1.97%
2023-03-02
$0.165
—
1.36%
2022-12-08
$0.158
—
1.38%
2022-09-09
$0.158
—
1.88%
2022-06-01
$0.158
—
2.26%
2022-02-25
$0.158
—
1.86%
2021-12-07
$0.150
—
1.56%
2021-09-09
$0.150
—
1.32%
2021-06-09
$0.150
—
0.71%
2021-03-01
$0.150
—
1.63%
2020-12-03
$0.020
—
2.06%
2020-09-09
$0.020
—
4.06%
2020-05-21
$0.020
—
6.47%
2020-03-04
$0.380
—
6.25%
2019-12-13
$0.375
—
5.01%
2019-09-16
$0.375
—
5.16%
2019-05-29
$0.375
—
5.59%
2019-03-13
$0.375
—
4.07%
2018-12-13
$0.370
—
5.28%
2018-09-17
$0.370
—
3.32%
2018-05-30
$0.370
—
3.50%
2018-02-13
$0.370
—
3.87%
2017-12-14
$0.365
—
3.62%
2017-09-11
$0.365
—
3.04%
2017-05-23
$0.365
—
3.37%
2017-02-13
$0.365
—
2.48%
2016-12-14
$0.350
—
2.33%
2016-09-09
$0.350
—
3.30%
2016-05-24
$0.350
—
3.66%
2016-02-12
$0.350
—
4.11%
2015-12-09
$0.310
—
3.28%
2015-09-11
$0.310
—
2.70%
2015-05-26
$0.310
—
2.63%
2015-02-13
$0.310
—
2.21%
2014-12-12
$0.275
—
1.97%
2014-09-12
$0.275
—
1.93%
2014-05-27
$0.275
—
1.66%
2014-02-14
$0.275
—
1.72%
2013-12-13
$0.210
—
1.47%
2013-09-13
$0.210
—
1.48%
2013-05-28
$0.210
—
1.57%
2013-02-14
$0.210
—
1.55%
2012-12-14
$0.155
—
1.56%
2012-09-26
$0.155
—
1.71%
2012-05-29
$0.155
—
1.41%
2012-02-16
$0.155
—
1.39%
2011-12-16
$0.125
—
1.57%
2011-09-28
$0.125
—
1.54%
2011-05-31
$0.125
—
1.41%
2011-02-17
$0.100
—
1.18%
2010-12-17
$0.100
—
1.45%
2010-09-29
$0.100
—
1.41%
2010-06-01
$0.100
—
1.71%
2010-02-19
$0.100
—
2.05%
2009-12-17
$0.100
—
2.85%
2009-09-24
$0.100
—
4.08%
2009-06-02
$0.100
—
6.25%
2009-03-03
$0.100
—
15.01%
2008-12-17
$0.330
—
9.39%
2008-09-29
$0.330
—
3.32%
2008-06-03
$0.330
—
3.70%
2008-03-03
$0.300
—
3.10%
2007-12-19
$0.300
—
2.74%
2007-09-27
$0.300
—
2.54%
2007-06-07
$0.250
—
1.47%
2007-03-01
$0.210
—
1.57%
2006-12-20
$0.210
—
1.15%
2006-09-29
$0.210
—
1.50%
2006-06-05
$0.210
—
1.82%
2006-03-07
$0.180
—
1.33%
2005-12-14
$0.180
—
1.41%
2005-09-29
$0.160
—
1.22%
2005-06-10
$0.160
—
1.04%
2005-03-04
$0.125
—
0.86%
2004-12-15
$0.125
—
0.68%
2004-09-13
$0.100
—
0.64%
2004-06-01
$0.100
—
0.59%
2004-03-09
$0.080
—
0.52%
2003-12-11
$0.080
—
0.49%
2003-09-15
$0.040
—
0.39%
2003-06-06
$0.040
—
0.40%
2003-03-10
$0.035
—
0.38%
2002-12-18
$0.035
—
0.29%
2002-09-16
$0.035
—
0.33%
2002-06-07
$0.035
—
0.30%
2002-03-08
$0.030
—
0.26%
2001-12-13
$0.030
—
0.27%
2001-09-17
$0.030
—
0.27%
2001-06-07
$0.030
—
0.28%
2001-03-08
$0.025
—
0.28%
2000-12-14
$0.025
—
0.31%
2000-09-06
$0.025
—
0.24%
2000-06-12
$0.025
—
0.24%
2000-03-13
$0.022
—
0.25%
1999-12-16
$0.022
—
0.37%
1999-09-13
$0.022
—
0.32%
1999-06-11
$0.022
—
0.36%
1999-03-11
$0.020
—
0.33%
1998-12-16
$0.020
—
0.46%
1998-09-11
$0.020
—
0.50%
1998-06-12
$0.020
—
0.49%
1998-03-13
$0.018
—
0.56%
1997-12-18
$0.018
—
0.62%
1997-09-10
$0.018
—
0.60%
1997-06-12
$0.018
—
0.63%
1997-03-13
$0.015
—
0.76%
1996-12-19
$0.015
—
0.52%
1996-09-12
$0.015
—
0.51%
1996-06-12
$0.013
—
0.42%
1996-03-13
$0.013
—
0.52%
1995-12-13
$0.013
—
0.69%
1995-08-30
$0.013
—
0.61%
1995-05-18
$0.010
—
0.65%
1995-02-13
$0.010
—
0.46%
1994-11-21
$0.010
—
0.44%
1994-08-23
$0.010
—
0.38%
1994-05-18
$0.001
—
0.39%
1994-02-08
$0.007
—
0.37%
1993-10-26
$0.007
—
0.29%
1993-07-27
$0.007
—
0.15%
* "배당락일"은 배당받으려면 이 날 이전에 주식을 보유해야 하는 기준일입니다. 지급일·당시 수익률은 일부 종목에서 데이터가 없을 수 있습니다.
💰 내가 100만원 투자한다면
연간 배당금 (세후) 2.6만원
5년 누적 (세후) 15.8만원
* 환율 1,370원, 세금 15% 반영. 5년 누적은 배당 성장률 연 10.35% 가정.
Compare Industry Peers
💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)
Sorted by market cap, largest first
| Stock | Market Cap | PER | PBR | ROE | Dividend Yield | Change |
|---|---|---|---|---|---|---|
| HOG This Stock | $2.6B | 15.2 ▲ | 0.8 ▲ | 6.3% ▲ | 3.01% ▲ | -2.8% |
AMZN | $2.49T | 27.6 ▼ | 5.6 ▼ | 24.28% ▲ | - | -0.3% |
TSLA | $1.22T | 287.3 ▼ | 14.1 ▼ | 4.64% ▼ | - | -1.2% |
HD | $335.1B | 23.9 ▼ | 24.1 ▼ | 128.38% ▲ | 2.76% ▲ | +0.9% |
BABA | $275.7B | 18.6 ▲ | 1.7 ▲ | 10.16% ▲ | 0.9% ▼ | +2.5% |
TM | $193.8B | 9.3 ▲ | 0.9 ▲ | 10.39% ▲ | 3.56% ▲ | +2.7% |
| Sector Avg | - | 21.0 | 1.8 | 5.62% | 2.19% | - |
FAQ
What kind of company is 할리데이비슨(HOG)?
할리데이비슨(HOG) belongs to the Consumer Cyclical sector and operates in the Recreational Vehicles industry.
What is the market cap of HOG?
The market cap of HOG is approximately $2.6B, ranking 1,916 within its sector.
Does HOG pay dividends?
HOG has a dividend yield of approximately 3.01%, with an annual dividend of $0.75.
What is the P/E ratio of HOG?
HOG has a P/E ratio of approximately 15.2x, which can be used to assess its valuation relative to the Consumer Cyclical sector average.
What is the 52-week high and low for HOG?
HOG has recorded a 52-week high of $31.25 and a low of $17.09.
면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.