바오슨(BZUN) 주가 전망 및 기업 분석 - PER·배당·실적·목표주가·RSI·MACD

Q: What kind of company is 바오슨(BZUN)?

바오슨(BZUN) belongs to the Consumer Cyclical sector and operates in the Internet Retail industry.

Q: What is the market cap of BZUN?

The market cap of BZUN is approximately $151M, ranking 4,309 within its sector.

Q: What is the 52-week high and low for BZUN?

BZUN has recorded a 52-week high of $4.88 and a low of $2.07.

BZUN

Baozun Inc ADR

7월 28일 10:14 AM ET (한국 7/28 23:14)

$2.82

+0.34 ▲ +13.71%

바오슨(BZUN) is a Consumer Cyclical sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시가총액

$151M

스몰캡

P/E

배당수익률

없음

52주 위치

27%

저점 +36% · 고점 -42%

애널리스트

적극 매수

B-

Fundamental health

vs. Internet Retail

수익성

Top 31%

성장

Top 34%

밸류에이션

Top 82%

재무 안정

Top 34%

Index ⓘ	-	P/E ⓘ	-	EPS (ttm) ⓘ	-0.45	Insider Own ⓘ	0.01%	Shs Outstand ⓘ	53.7M	Perf Week ⓘ	12.35%
Market Cap ⓘ	0.15B	Forward P/E ⓘ	3.59	EPS next Y ⓘ	60.36%	Insider Trans ⓘ	-	Shs Float ⓘ	53.7M	Perf Month ⓘ	2.17%
Enterprise Value ⓘ	0.33B	PEG ⓘ	-	EPS next Q ⓘ	-	Inst Own ⓘ	23.89%	Short Float ⓘ	1.02%	Perf Quarter ⓘ	1.08%
Income ⓘ	-0.03B	P/S ⓘ	0.1	EPS this Y ⓘ	126.41%	Inst Trans ⓘ	1.69%	Short Ratio ⓘ	2.02	Perf Half Y ⓘ	0.71%
Sales ⓘ	1.45B	P/B ⓘ	0.31	EPS next 5Y ⓘ	-	ROA ⓘ	-1.89%	Short Interest ⓘ	0.55M	Perf YTD ⓘ	6.02%
Book/sh ⓘ	9.03	P/C ⓘ	0.35	EPS past 3/5Y ⓘ	28.42% -	ROE ⓘ	-4.95%	52W High ⓘ	-42.21% ($4.88)	Perf Year ⓘ	0.71%
Cash/sh ⓘ	7.95	P/FCF ⓘ	-	Sales past 3/5Y ⓘ	3.51% 1.53%	ROIC ⓘ	-4.42%	52W Low ⓘ	36.23% ($2.07)	Perf 3Y ⓘ	-38.43%
Dividend Est. ⓘ	-	EV/EBITDA ⓘ	21.29	EPS Y/Y TTM ⓘ	-5.82%	Gross Margin ⓘ	73.15%	Volatility(W/M) ⓘ	3.5% 4.29%	Perf 5Y ⓘ	-88.31%
Dividend TTM ⓘ	-	EV/Sales ⓘ	0.23	Sales Y/Y TTM ⓘ	9.72%	Oper. Margin ⓘ	0.76%	ATR (14) ⓘ	0.13	Perf 10Y ⓘ	-61.58%
Dividend Ex-Date ⓘ	-	Quick Ratio ⓘ	1.49	EPS Q/Q ⓘ	87.67%	Profit Margin ⓘ	-1.8%	RSI (14) ⓘ	59.41	Recom ⓘ	1.4
Dividend Gr. 3/5Y ⓘ	-	Current Ratio ⓘ	1.82	Sales Q/Q ⓘ	21.21%	SMA20 ⓘ	4.6% ($2.7)	Beta ⓘ	0.53	Target Price ⓘ	$4.15
Payout ⓘ	-	Debt/Eq ⓘ	0.63	Earnings ⓘ	2026/5/20	SMA50 ⓘ	5.51% ($2.67)	Rel Volume ⓘ	2.35	Prev Close ⓘ	$2.48
Employees ⓘ	6762	LT Debt/Eq ⓘ	0.13	EPS/Sales Surpr. ⓘ	- 4.25%	SMA200 ⓘ	1.53% ($2.78)	Avg Volume(3M) ⓘ	0.27M	Price ⓘ	$2.82
IPO ⓘ	2015/5/21	Option/Short ⓘ	Yes/Yes			Trades ⓘ	1756	Volume ⓘ	638,453	Change ⓘ	13.71%

Quarterly earnings trend Quarterly earnings data is not yet available — foreign-listed companies (ADRs) only file annual reports with the U.S., and recently listed companies may not have filed their first quarterly report.

📊 Baozun Inc ADR (BZUN) Investment Analysis

What kind of company is Baozun Inc ADR?

바오슨(BZUN) 경기민감주

Consumer Cyclical · Internet Retail

Small-Cap — Low Volume, High Volatility

🛒 Baozun is a Shanghai, China-based e-commerce services and brand management company. It operates online stores for global brands and provides IT solutions, logistics and warehouse management, and digital marketing services, while recently expanding into the brand management business.

Learn more about Baozun Inc ADR →

Market Cap

$0.2B

Approx. KRW 0.2 trillion

⚖️ 0% of Samsung Electronics

Market Cap Rank4309

Employees6,762people

IPO2015/05/21

Current Price$2.82 ≈ 3,863원

NASD · China

Key Events

⏰ Upcoming events

🔔 Earnings release

The next release date has not been announced yet.

🎯 Ex-dividend date

No scheduled dividends

📜 Recent events

🔔 Earnings release 2026년 5월 20일 (수) · 장 시작 전 매출 +4.3%

🔔 Earnings release 2026년 3월 25일 (수) · 장 시작 전

Is it profitable?

Financially sound but profitability is low

Losses or thin margins — early-stage growth or weakening competitiveness

Profitability — How efficiently it makes money

Operating Margin

Profit kept from selling products and services (higher is better)

0.8%

✓ 평균

My positionMid-range

Low range Average High range

Internet Retail Median 1.0% · Bottom 50%

💡 일반적으로 10% 이상이면 양호, 20% 이상이면 우수

Net Margin

Share of revenue left after taxes and interest are paid

-1.8%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Gross Margin

Profit after subtracting raw-material costs only (signals product competitiveness)

73.2%

✓ 우수

My positionTop 25%

Low range Average High range

Internet Retail Median 44.4% · Top 11%

💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)

ROE

Annual return earned on shareholders' equity (15%+ is strong)

-5.0%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

ROA

Annual earnings relative to total company assets

-1.9%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

ROIC

Return generated per dollar invested in the business

-4.4%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Financial health — Debt & liquidity burden

Debt-to-Equity (D/E)

Debt relative to equity (lower is healthier)

0.63

✓ Average

My positionMid-range

Low range Average High range

Internet Retail Median 0.28

💡 일반적으로 1.0 이하면 건전, 1.5까지는 무난 (금융·유틸·REIT는 구조적으로 높음)

Current Ratio

Liquid assets available to cover liabilities due within a year

1.82

✓ 양호

My positionMid-range

Low range Average High range

Internet Retail Median 1.50

💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의

Quick Ratio

Liquid assets excluding inventory, available for immediate use

1.49

✓ 양호

My positionMid-range

Low range Average High range

Internet Retail Median 1.22

💡 1.0 이상이면 안전, 0.5 미만이면 주의

* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Positive Outlook

Price targets, growth, and valuation are favorable

애널리스트 목표가

$4.15

현재가 대비 +47.2%

💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균

예상 PER (Forward)

3.59배

💡 내년 예상 EPS 기준. 현재 PER과 비교해 이익 성장 반영 정도 확인

내년 EPS 예상 성장률

+60.4%

💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상

⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.

Did earnings meet expectations?

Insufficient historical earnings data

No analyzable past earnings releases have been collected yet.

Is it growing?

Strong Growth

Above the industry average, both historically and going forward

Margin-Driven Growth EPS is growing while revenue is flat — gains may come from cost cuts, so watch sustainability

🔮 How much will it grow? (analyst forecasts)

This Year's EPS Outlook

Projected EPS growth rate for this year

+126.4%

우수

My positionTop 25%

Low range Average High range

경기민감주 초소형주 Median 40.0% · Top 15%

Next Year's EPS Outlook

Projected EPS growth rate for next year (analyst consensus)

+60.4%

양호

My positionMid-range

Low range Average High range

경기민감주 초소형주 Median 56.0% · Top 48%

📊 How much has it grown? (actual results)

Past 3-Year EPS

Actual average annual EPS growth over the past 3 years

+28.4%

양호

My positionMid-range

Low range Average High range

경기민감주 초소형주 Median 2.9% · Top 33%

Past 5-Year Revenue

How much revenue grew over the past 5 years

+1.5%

평균

My positionMid-range

Low range Average High range

경기민감주 초소형주 Median 2.3% · Bottom 48%

⚡ Short-term momentum

QoQ Revenue

Revenue change from the previous quarter (short-term momentum)

+21.2%

우수

My positionTop 25%

Low range Average High range

경기민감주 초소형주 Median -3.6% · Top 22%

* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.

New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Long-term weakness — -157%p below the market

BZUN -88.3% · S&P 500 +68.3%

Excess return vs. market (price-based, ex-dividends)

5-year basis

vs S&P 500

-156.7%p

Significantly behind the market

vs Consumer Discretionary (XLY)

-109.6%p

Significantly behind the sector average

1-year basis

vs S&P 500

-15.3%p

behind the market

vs Consumer Discretionary (XLY)

+2.1%p

roughly in line with the sector average

Rank among peers

5-year return Upper-Mid (27%) Based on 10 peers

1-year return Top among peers Based on 14 peers

Current position within 52-week range

Low (-36.2%p) High (-42.2%p)

Current price is 36.2% above the 52-week low and 42.2% below the 52-week high

Recent risk (last 120 trading days)

Max drawdown

-23.9%

Annualized volatility

57.6%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series

Price · Bollinger Bands · Ichimoku Cloud

close
BB Upper
BB Mid
BB Lower
Tenkan
Kijun
Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🟢

Current diagnosis · 2026-07-27

Uptrend zone

Current price $2.82 above the midline ($2.70). Normal upward flow. Above the Ichimoku cloud (bullish).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🔴

Current diagnosis · 2026-07-27

Bearish momentum holding

MACD -0.046 < Signal -0.037 in negative zone + Hist negative (-0.009). Weakness in progress.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🟢

Current diagnosis · 2026-07-27

Bullish zone

RSI 59.2 (above the neutral level of 50). Buying pressure leads, supporting a steady rise. Stoch %K is also 78.4.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

Cheaper than peers in its industry

Cheap on Vs. Earnings·Vs. Assets·Vs. Sales, In line with peers on Vs. Cash Flow

💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.

💵 Vs. Earnings Cheap

🏢 Vs. Assets Cheap

🧾 Vs. Sales Cheap

💧 Vs. Cash Flow Mid-range

💵 Vs. Earnings

Forward PER Forward Price-to-Earnings Ratio

PER using next year's estimated earnings — reflects growth

3.59x

✓ Very cheap

My positionTop 5%

Low range Average High range

Internet Retail median 19.11x · Top 1% — relatively cheap within the industry

💡 향후 12개월 예상 EPS 기준 PER. 현재 PER보다 낮으면 이익 성장 중

🏢 Vs. Assets

PBR Price-to-Book Ratio

Price vs. the company's asset value — below 1 trades cheaper than assets

0.31x

✓ Very cheap

My positionTop 25%

Low range Average High range

Internet Retail median 1.81x · Top 17% — relatively cheap within the industry

💡 PBR 1 미만이면 청산가치 이하 (금융·제조업에서 특히 의미, IT는 낮은 비중)

🧾 Vs. Sales

PSR Price-to-Sales Ratio

Market cap vs. revenue — lower is cheaper relative to sales

0.10x

✓ Very cheap

My positionTop 5%

Low range Average High range

Internet Retail median 1.15x · Top 1% — relatively cheap within the industry

💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)

💧 Vs. Cash Flow

EV/EBITDA Enterprise Value Multiple

Total enterprise value ÷ operating cash earnings — a benchmark for M&A

21.29x

✓ Fair

My positionMid-range

Low range Average High range

Internet Retail median 19.52x · Around the industry average

💡 EV/EBITDA 10 이하 저평가, 20 이상이면 고평가 (M&A 밸류 기준)

Analyst target price (reference)

$4.15 vs. current price +47.2%

* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.

As of: Recent snapshot · Peer group: Internet Retail

Who owns it?

Ownership flow is positive

Institutional net buying +1.7% · Short interest light 1.0%

📈 Recent trading flow (6 months)

🧑‍💼 Insiders (executives & directors)

No trading data for Insiders

🏦 Institutions (funds & investors)

+1.7%

Institutions net buying

💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.

👥 Holdings composition

🏦 Institutions 23.9%

Moderate institutional participation

Consumer Cyclical 초소형주 Median 6.7%

🧑‍💼 Insiders 0.0%

Low, common among large-caps

Consumer Cyclical 초소형주 Median 28.8%

👤 Retail investors (estimated) 76.1%

Everyone excluding institutions and insiders

Institutions Insiders Retail (est.)

📉 Short-selling metrics

Short ratio

1.0%

Low — limited short-side pressure

Consumer Cyclical 초소형주 Median 2.4%

Past 90 days Little change

Short interest days to cover

2.0 days

Days needed to close short positions using average trading volume

🧮 Share count

Total shares outstanding 53.7M주

Float (tradable shares) 53.7M주

* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.

ETFs holding BZUN

ETFs with the highest weightings · 8 total shown

PGJ

Invesco Golden Dragon China ETF

0.08%

$91M

APIE

ActivePassive International Equity ETF

0.01%

$1.1B

EWX

State Street SPDR S&P Emerging Markets Small Cap ETF

0.01%

$666M

DFEM

Dimensional Emerging Markets Core Equity 2 ETF

0.00%

$8.9B

DFEV

Dimensional Emerging Markets Value ETF

0.00%

$1.9B

* Based on official quarterly filings. Latest disclosure; actual current weights may differ.

How much does it pay in dividends?

This company does not pay a dividend

It may be a growth-focused firm reinvesting profits into expansion. Consider this growth-stock profile when investing.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)

Sorted by market cap, largest first

Stock	Market Cap	PER	PBR	ROE	Dividend Yield	Change
BZUN This Stock	$151.3M	-	0.3 ▲	-4.95% ▼	-	+13.7%
AMZN	$2.49T	27.6 ▼	5.6 ▼	24.28% ▲	-	-0.3%
TSLA	$1.22T	287.3 ▼	14.1 ▼	4.64% ▼	-	-1.2%
HD	$335.1B	23.9 ▼	24.1 ▼	128.38% ▲	2.76% ▲	+0.9%
BABA	$275.7B	18.6 ▲	1.7 ▲	10.16% ▲	0.9% ▼	+2.5%
TM	$193.8B	9.3 ▲	0.9 ▲	10.39% ▲	3.56% ▲	+2.7%
Sector Avg	-	21.0	1.8	5.62%	2.19%	-

FAQ

What kind of company is 바오슨(BZUN)?

바오슨(BZUN) belongs to the Consumer Cyclical sector and operates in the Internet Retail industry.

What is the market cap of BZUN?

The market cap of BZUN is approximately $151M, ranking 4,309 within its sector.

What is the 52-week high and low for BZUN?

BZUN has recorded a 52-week high of $4.88 and a low of $2.07.

면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.