빌리빌리(BILI) 주가 전망 및 기업 분석 - PER·배당·실적·목표주가·RSI·MACD

Q: What kind of company is 빌리빌리(BILI)?

빌리빌리(BILI) belongs to the Communication Services sector and operates in the Internet Content & Information industry.

Q: What is the market cap of BILI?

The market cap of BILI is approximately $6.0B, ranking 1,265 within its sector.

Q: What is the P/E ratio of BILI?

BILI has a P/E ratio of approximately 40.8x, which can be used to assess its valuation relative to the Communication Services sector average.

Q: What is the 52-week high and low for BILI?

BILI has recorded a 52-week high of $36.40 and a low of $15.79.

BILI

Bilibili Inc ADR

7월 27일 4:00 PM ET (한국 7/28 05:00)

$17.85

+0.69 ▲ +4.02%

🌙 7월 27일 6:20 PM ET (한국 7/28 07:20)

$17.90

+0.05 ▲ +0.28%

빌리빌리(BILI) is a Communication Services sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시가총액

$6.0B

스몰캡

P/E

40.8

적정 수준

배당수익률

없음

52주 위치

10%

저점 +13% · 고점 -51%

애널리스트

적극 매수

Fundamental health

vs. Internet Content & Information

수익성

Top 40%

성장

Top 26%

밸류에이션

Top 29%

재무 안정

Top 47%

Index ⓘ	-	P/E ⓘ	40.77	EPS (ttm) ⓘ	0.44	Insider Own ⓘ	0.02%	Shs Outstand ⓘ	338.8M	Perf Week ⓘ	-3.04%
Market Cap ⓘ	6.05B	Forward P/E ⓘ	13.55	EPS next Y ⓘ	26.23%	Insider Trans ⓘ	-	Shs Float ⓘ	338.8M	Perf Month ⓘ	10.59%
Enterprise Value ⓘ	3.93B	PEG ⓘ	0.53	EPS next Q ⓘ	0.22	Inst Own ⓘ	13.16%	Short Float ⓘ	6.03%	Perf Quarter ⓘ	-19.78%
Income ⓘ	0.20B	P/S ⓘ	1.39	EPS this Y ⓘ	20.21%	Inst Trans ⓘ	-2.77%	Short Ratio ⓘ	6.86	Perf Half Y ⓘ	-46.56%
Sales ⓘ	4.34B	P/B ⓘ	3.27	EPS next 5Y ⓘ	25.36%	ROA ⓘ	3.75%	Short Interest ⓘ	20.44M	Perf YTD ⓘ	-27.41%
Book/sh ⓘ	5.46	P/C ⓘ	1.73	EPS past 3/5Y ⓘ	-	ROE ⓘ	9.35%	52W High ⓘ	-50.96% ($36.40)	Perf Year ⓘ	-23.6%
Cash/sh ⓘ	10.34	P/FCF ⓘ	-	Sales past 3/5Y ⓘ	9.09% 19.42%	ROIC ⓘ	6.75%	52W Low ⓘ	13.05% ($15.79)	Perf 3Y ⓘ	10.19%
Dividend Est. ⓘ	-	EV/EBITDA ⓘ	19.57	EPS Y/Y TTM ⓘ	335.58%	Gross Margin ⓘ	36.83%	Volatility(W/M) ⓘ	1.95% 2.59%	Perf 5Y ⓘ	-78.42%
Dividend TTM ⓘ	-	EV/Sales ⓘ	0.9	Sales Y/Y TTM ⓘ	11.2%	Oper. Margin ⓘ	4.13%	ATR (14) ⓘ	0.67	Perf 10Y ⓘ	-
Dividend Ex-Date ⓘ	-	Quick Ratio ⓘ	1.35	EPS Q/Q ⓘ	2296.67%	Profit Margin ⓘ	4.58%	RSI (14) ⓘ	50.21	Recom ⓘ	1.29
Dividend Gr. 3/5Y ⓘ	-	Current Ratio ⓘ	1.35	Sales Q/Q ⓘ	12.12%	SMA20 ⓘ	0.63% ($17.74)	Beta ⓘ	0.72	Target Price ⓘ	$28.59
Payout ⓘ	-	Debt/Eq ⓘ	0.61	Earnings ⓘ	2026/5/19	SMA50 ⓘ	0.47% ($17.77)	Rel Volume ⓘ	0.56	Prev Close ⓘ	$17.16
Employees ⓘ	8423	LT Debt/Eq ⓘ	0.3	EPS/Sales Surpr. ⓘ	13.23% -0.26%	SMA200 ⓘ	-27.35% ($24.57)	Avg Volume(3M) ⓘ	2.98M	Price ⓘ	$17.85
IPO ⓘ	2018/3/28	Option/Short ⓘ	Yes/Yes			Trades ⓘ	13695	Volume ⓘ	1,671,167	Change ⓘ	4.02%

Quarterly earnings trend Quarterly earnings data is not yet available — foreign-listed companies (ADRs) only file annual reports with the U.S., and recently listed companies may not have filed their first quarterly report.

📊 Bilibili Inc ADR (BILI) Investment Analysis

What kind of company is Bilibili Inc ADR?

빌리빌리(BILI) 성장주

Communication Services · Internet Content & Information

#1265 by Market Cap — Mid-Cap

This is an American Depositary Receipt (ADR) of a company that operates a video and content community platform targeting China's younger generation. The company generates revenue from mobile games, advertising, and value-added services, with a focus on animation, gaming, video content, and live streaming. It is an internet content stock whose performance is closely tied to user numbers, advertising and gaming revenue, and China's economic and regulatory environment.

Learn more about Bilibili Inc ADR →

Market Cap

$6.0B

Approx. KRW 8.3 trillion

⚖️ 2% of Samsung Electronics

Market Cap Rank1265

Employees8,423people

IPO2018/03/28

Current Price$17.85 ≈ 24,455원

NASD · China

Key Events

⏰ Upcoming events

🔔 Earnings release

The next release date has not been announced yet.

🎯 Ex-dividend date

No scheduled dividends

📜 Recent events

🔔 Earnings release 2026년 5월 19일 (화) · 장 시작 전 EPS +13.2% 매출 -0.3%

🔔 Earnings release 2026년 3월 5일 (목) · 장 시작 전 EPS +8.7% 매출 +3.0%

Is it profitable?

Profitability healthy

Profitability — How efficiently it makes money

Operating Margin

Profit kept from selling products and services (higher is better)

4.1%

✓ 양호

My positionMid-range

Low range Average High range

Internet Content & Information Median 1.3% · Top 42%

💡 일반적으로 10% 이상이면 양호, 20% 이상이면 우수

Net Margin

Share of revenue left after taxes and interest are paid

4.6%

✓ 양호

My positionMid-range

Low range Average High range

Internet Content & Information Median -0.1% · Top 35%

💡 일반적으로 8% 이상이면 양호, 15% 이상이면 우수

Gross Margin

Profit after subtracting raw-material costs only (signals product competitiveness)

36.8%

✓ 평균

My positionMid-range

Low range Average High range

Internet Content & Information Median 54.4% · Bottom 35%

💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)

ROE

Annual return earned on shareholders' equity (15%+ is strong)

9.3%

✓ 양호

My positionMid-range

Low range Average High range

Communication Services 중형주 Median 6.6% · Top 37%

💡 일반적으로 15% 이상이면 우수 (단, 부채 레버리지 효과 주의)

ROA

Annual earnings relative to total company assets

3.8%

✓ 양호

My positionMid-range

Low range Average High range

Communication Services 중형주 Median 2.6% · Top 36%

💡 일반적으로 5% 이상이면 양호, 10% 이상이면 우수

ROIC

Return generated per dollar invested in the business

6.8%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 중형주 Median 3.7% · Top 25%

💡 자본비용(보통 8~10%)보다 높으면 가치 창출, 15% 이상이면 우수

Financial health — Debt & liquidity burden

Debt-to-Equity (D/E)

Debt relative to equity (lower is healthier)

0.61

✓ Average

My positionMid-range

Low range Average High range

Internet Content & Information Median 0.10

💡 일반적으로 1.0 이하면 건전, 1.5까지는 무난 (금융·유틸·REIT는 구조적으로 높음)

Current Ratio

Liquid assets available to cover liabilities due within a year

1.35

✓ 평균

My positionMid-range

Low range Average High range

Internet Content & Information Median 1.87

💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의

Quick Ratio

Liquid assets excluding inventory, available for immediate use

1.35

✓ 양호

My positionMid-range

Low range Average High range

Internet Content & Information Median 1.87

💡 1.0 이상이면 안전, 0.5 미만이면 주의

* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Positive Outlook

Price targets, growth, and valuation are favorable

애널리스트 목표가

$28.59

현재가 대비 +60.2%

💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균

예상 PER (Forward)

13.55배

💡 내년 예상 EPS 기준. 현재 PER과 비교해 이익 성장 반영 정도 확인

PEG (성장 반영 밸류)

0.53

저평가

💡 PEG < 1 — 성장 대비 저렴

내년 EPS 예상 성장률

+26.2%

💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상

5년 EPS 예상 연평균

+25.4%

💡 장기 성장 전망. 15% 이상이면 고성장 기업

⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.

Did earnings meet expectations?

High Earnings Reliability

Beat estimates in 2 of the last 2 quarters

예상 상회

예상 부합

예상 하회

100%

상회 비율

+9.5%

평균 서프라이즈

2026.05.19

상회

실적 $1.31 · 예상 $1.16 +13.4%

2026.03.05

상회

실적 $1.94 · 예상 $1.84 +5.5%

💡 예상보다 높은 실적을 자주 내는 기업은 실적 신뢰도가 높다고 평가됩니다. 단, 애널리스트 기대치가 낮게 설정되었을 수도 있으니 절대 수치도 함께 봐야 합니다.

Is it growing?

Strong Growth

Above the industry average, both historically and going forward

🔮 How much will it grow? (analyst forecasts)

This Year's EPS Outlook

Projected EPS growth rate for this year

+20.2%

양호

My positionMid-range

Low range Average High range

성장주 중형주 Median 13.7% · Top 32%

Next Year's EPS Outlook

Projected EPS growth rate for next year (analyst consensus)

+26.2%

우수

My positionTop 25%

Low range Average High range

성장주 중형주 Median 15.1% · Top 19%

5-Year EPS CAGR Outlook

Projected average annual EPS growth over the next 5 years

+25.4%

우수

My positionTop 25%

Low range Average High range

성장주 중형주 Median 15.9% · Top 9%

📊 How much has it grown? (actual results)

Past 5-Year Revenue

How much revenue grew over the past 5 years

+19.4%

우수

My positionTop 25%

Low range Average High range

성장주 중형주 Median 10.6% · Top 21%

⚡ Short-term momentum

QoQ Revenue

Revenue change from the previous quarter (short-term momentum)

+12.1%

양호

My positionMid-range

Low range Average High range

성장주 중형주 Median 11.1% · Top 48%

* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.

New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Long-term weakness — -147%p below the market

BILI -78.4% · S&P 500 +68.3%

Excess return vs. market (price-based, ex-dividends)

5-year basis

vs S&P 500

-146.8%p

Significantly behind the market

vs Communication Services (XLC)

-108.2%p

Significantly behind the sector average

1-year basis

vs S&P 500

-39.6%p

Significantly behind the market

vs Communication Services (XLC)

-23.6%p

behind the sector average

Rank among peers

5-year return Bottom 18% Based on 11 peers

1-year return Upper-Mid (35%) Based on 12 peers

Current position within 52-week range

Low (-13.1%p) High (-51.0%p)

Current price is 13.1% above the 52-week low and 51.0% below the 52-week high

Recent risk (last 120 trading days)

Max drawdown

-49.9%

Annualized volatility

48.4%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 137-day series

Price · Bollinger Bands · Ichimoku Cloud

close
BB Upper
BB Mid
BB Lower
Tenkan
Kijun
Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🟢

Current diagnosis · 2026-07-27

Uptrend zone

Current price $17.85 above the midline ($17.74). Normal upward flow. Inside the Ichimoku cloud (neutral).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🟡

Current diagnosis · 2026-07-27

Neutral zone — weak trend

MACD -0.035 · Signal -0.048 · Hist 0.013. Weak directional bias.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🟢

Current diagnosis · 2026-07-27

Bullish zone

RSI 50.2 (above the neutral level of 50). Buying pressure leads, supporting a steady rise. Stoch %K is also 36.4.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

In line with the industry average

Pricey on Vs. Earnings·Vs. Assets, In line with peers on Vs. Sales·Vs. Cash Flow

💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.

💵 Vs. Earnings Pricey

🏢 Vs. Assets Pricey

🧾 Vs. Sales Mid-range

💧 Vs. Cash Flow Mid-range

💵 Vs. Earnings

PER Price-to-Earnings Ratio

How expensive the price is vs. earnings — lower is cheaper

40.77x

✓ Pricey

My positionBottom 25%

Low range Average High range

Internet Content & Information median 15.63x · Bottom 13% — expensive within the industry

💡 PER 15 이하 저평가, 25 이상이면 성장성 검증 필요 (적자 기업은 의미 없음)

💵 Vs. Earnings

Forward PER Forward Price-to-Earnings Ratio

PER using next year's estimated earnings — reflects growth

13.55x

✓ Fair

My positionMid-range

Low range Average High range

Internet Content & Information median 11.69x · Around the industry average

💡 향후 12개월 예상 EPS 기준 PER. 현재 PER보다 낮으면 이익 성장 중

🏢 Vs. Assets

PBR Price-to-Book Ratio

Price vs. the company's asset value — below 1 trades cheaper than assets

3.27x

✓ Pricey

My positionBottom 25%

Low range Average High range

Internet Content & Information median 1.50x · Bottom 22% — expensive within the industry

💡 PBR 1 미만이면 청산가치 이하 (금융·제조업에서 특히 의미, IT는 낮은 비중)

🧾 Vs. Sales

PSR Price-to-Sales Ratio

Market cap vs. revenue — lower is cheaper relative to sales

1.39x

✓ Fair

My positionMid-range

Low range Average High range

Internet Content & Information median 0.94x · Around the industry average

💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)

💧 Vs. Cash Flow

EV/EBITDA Enterprise Value Multiple

Total enterprise value ÷ operating cash earnings — a benchmark for M&A

19.57x

✓ Fair

My positionMid-range

Low range Average High range

Internet Content & Information median 10.16x · Around the industry average

💡 EV/EBITDA 10 이하 저평가, 20 이상이면 고평가 (M&A 밸류 기준)

Analyst target price (reference)

$28.59 vs. current price +60.2%

* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.

As of: Recent snapshot · Peer group: Internet Content & Information

Who owns it?

Ownership backdrop is unfavorable

Institutional net selling -2.8% · Short interest moderate 6.0% · Short interest up +0.8pp over last 86d

📈 Recent trading flow (6 months)

🧑‍💼 Insiders (executives & directors)

0.0%

Insiders little change

🏦 Institutions (funds & investors)

-2.8%

Institutions net selling

💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.

👥 Holdings composition

🏦 Institutions 13.2%

Retail-led

Communication Services 중형주 Median 63.8%

🧑‍💼 Insiders 0.0%

Low, common among large-caps

Communication Services 중형주 Median 18.7%

👤 Retail investors (estimated) 86.8%

Everyone excluding institutions and insiders

Institutions Insiders Retail (est.)

📉 Short-selling metrics

Short ratio

6.0%

Moderate

Communication Services 중형주 Median 5.9%

Past 86 days 📈 +0.8%p increase

Short interest days to cover

6.9 days

Days needed to close short positions using average trading volume

🧮 Share count

Total shares outstanding 338.8M주

Float (tradable shares) 338.8M주

* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 86 days.

ETFs holding BILI

ETFs with the highest weightings · 10 total shown

OND

ProShares On-Demand ETF

5.63%

$3M

HERO

Global X Video Games & Esports ETF

4.35%

$61M

VICE

AdvisorShares Vice ETF

3.57%

$7M

KWEB

KraneShares CSI China Internet ETF

3.17%

$5.2B

SOCL

Global X Social Media ETF

2.70%

$88M

* Based on official quarterly filings. Latest disclosure; actual current weights may differ.

How much does it pay in dividends?

This company does not pay a dividend

It may be a growth-focused firm reinvesting profits into expansion. Consider this growth-stock profile when investing.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)

Sorted by market cap, largest first

Stock	Market Cap	PER	PBR	ROE	Dividend Yield	Change
BILI This Stock	$6.0B	40.8 ▼	3.3 ▼	9.35% ▲	-	+4.0%
GOOG	$4.00T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.4%
GOOGL	$3.99T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.1%
META	$1.51T	21.6 ▼	6.2 ▼	32.93% ▲	0.33% ▼	-0.2%
NFLX	$293.1B	22.2 ▼	9.7 ▼	49.54% ▲	-	+0.4%
VZ	$197.6B	12.3 ▲	1.9 ▼	15.63% ▲	5.97% ▲	+2.0%
Sector Avg	-	17.0	1.6	1.02%	2.72%	-

FAQ

What kind of company is 빌리빌리(BILI)?

빌리빌리(BILI) belongs to the Communication Services sector and operates in the Internet Content & Information industry.

What is the market cap of BILI?

The market cap of BILI is approximately $6.0B, ranking 1,265 within its sector.

What is the P/E ratio of BILI?

BILI has a P/E ratio of approximately 40.8x, which can be used to assess its valuation relative to the Communication Services sector average.

What is the 52-week high and low for BILI?

BILI has recorded a 52-week high of $36.40 and a low of $15.79.

면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.