Corporate decision-making errors due to false consumer data and the limitations of the market research industry
FBIN Fortune Brands Innovations Inc
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View chart & analysis → - 1Consumers lie about themselves, causing companies to make decisions based on incorrect data.
- 2Last year, Esomar's insight industry value was $150 billion and market research spending was $56 billion.
- 3Alfred Malmros conducted product-market fit surveys, but active app users decreased to 1,000.
So what's the key point?
Companies sometimes make wrong judgments because consumers provide inaccurate answers. Alfred Malmros conducted surveys, but the number of app users fell to 1,000.
Source Fortune · View original ↗
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