Dispute Between Publicis Groupe and WPP Over Advertising Agency Pitching Methods
WPP WPP Plc ADR
$27.93 -0.29%
View chart & analysis → - 1WPP CEO Cindy Rose criticized the trend of advertising agencies winning business without formal pitches during the third-quarter earnings call.
- 2Publicis Groupe countered in a 16-paragraph response, stating that such remarks insult the intelligence of clients.
- 3Publicis Groupe noted that if an additional six-week pitching process for North American business excludes their team, it is a matter of capability.
So what's the key point?
The head of WPP criticized how advertising work is being won. Publicis Groupe responded to this by emphasizing their team's capabilities.
Source Marketing Brew · View original ↗
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