Ad Placement Error by Susan Collins Aides: Misdirected to Portland, Oregon
- 1Approximately $25,000 in digital advertising costs for Defending Main Street were spent across hundreds of zip codes in Oregon and Washington between October 8 and October 11.
- 2Ad buying firm Cross Screen Media misplaced digital advertisements in the Oregon market.
- 3Troy Jackson campaign spokesperson Dan Gottlieb said Susan Collins' aides are so far removed from Maine that they cannot even find Maine on a map.
So what's the key point?
An advertising agency sent ads to Oregon and Washington instead of Maine. This mistake resulted in about $25,000 in advertising costs being spent in the wrong locations.
Source Fortune · View original ↗
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