Sustainability Debate in the Fashion Industry: Limits and Shifts in Business Models
- 1Allbirds was sold to American Exchange Group for $39 million in proceeds from the sale of intellectual property and assets.
- 2The $100 million acquisition price for Everlane was paid by fast fashion company Shein.
- 3Approximately 80% of the products in Fjallraven outdoor brand's clothing line that continue to be sold represent a combination of sustainability and commercial reality.
So what's the key point?
Companies like Allbirds and Everlane have been sold to other companies. This indicates that brand value and sales methods are changing.
Source Sourcing Journal · View original ↗
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