Signet Subsidiary Blue Nile Signs Exclusive Distribution Agreement with Royal Asscher
SIG Signet Jewelers Ltd
$105.22 -0.63%
View chart & analysis → - 1Blue Nile has entered into a multi-year licensing agreement with Royal Asscher to become the exclusive retailer in North America.
- 2The company will pursue a natural diamond-focused strategy to align with market conditions where 90% of engagement rings priced over $5,000 feature natural diamonds.
- 3Pam Claude, who worked at Tiffany & Co. for 26 years, joined Blue Nile this August.
So what's the key point?
Blue Nile has signed a deal with Royal Asscher to be the sole seller of their products in North America. The company plans to grow its business by focusing on natural diamonds.
Source WWD · View original ↗
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