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Reddit pushes for login-centric experience to counter declining search traffic

Social Media Today · ·by G4L

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RDDT Reddit Inc
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  1. 1Reddit recorded $895 million in revenue for the quarter, achieving a 53% increase compared to the previous year.
  2. 2Search inflow traffic decreased significantly, with Reddit's average weekly search traffic dropping by more than 1 million in October.
  3. 3Reddit will begin transitioning users to a login-centric experience in some markets outside the US during the fourth quarter.

So what's the key point?

Reddit's revenue grew by 53% from last year, but visitors coming through search engines have decreased. Therefore, the company plans to start requiring users to log in to access the platform in regions outside the US.

Source Social Media Today · View original ↗

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