Nike misses World Cup final, opening the door for adidas
NKE Nike Inc
$37.76 -1.46%
View chart & analysis → - 1Spain defeated Argentina to win the title, leaving Nike (NKE) without the World Cup final boost.
- 2Both finalists wore adidas kits, while the Nike-sponsored France and England were eliminated in the semis, handing adidas the demand from the Messi and Yamal matchups.
- 3Under CEO Elliott Hill, Nike had been targeting a rebound in its soccer segment; an internal memo said the plan was executed, but amid weak China and Converse results, the company is pinning new hopes on the Women's World Cup.
Source Footwear News +1 · View original ↗
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