Nielsen agrees to acquire DoubleVerify for approximately $2.15 billion

DV DoubleVerify Holdings Inc

$13.56 0.00%

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1. 1Nielsen has agreed to acquire digital media measurement company DoubleVerify (DV) for approximately $2.15 billion ($13.60 per share).
2. 2The acquisition will be financed through cash on hand and debt from Barclays, BofA Securities, and Citi.
3. 3The deal reflects a trend of media measurement companies going private, which is expected to accelerate as AI pressures software valuations.

Source Axios +1 · View original ↗

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