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Netflix launches campaign emphasizing discovery of new stories

Marketing Dive · ·by G4L

NFLX Netflix Inc
$64.52 +2.00%
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  1. 1Netflix has launched a campaign to position itself as a streaming service for discovering new stories.
  2. 2Q3 Netflix revenue reached $12.9 billion, achieving a 12% year-over-year revenue growth rate.
  3. 3Netflix's previous annual advertising revenue forecast of $3 billion was lowered to a revised forecast of $2 billion.

So what's the key point?

Netflix started an advertising campaign to promote itself as a service for finding new stories. Third-quarter revenue was $12.9 billion, and the advertising revenue forecast was adjusted to $2.7 billion.

Source Marketing Dive · View original ↗

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