Kalshi Attracts 3 Million New Users During World Cup

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1. 1Prediction-market operator Kalshi told CNBC that it attracted 3 million new users during the World Cup.
2. 2The Kalshi contract on picking the winning country traded more than $1.2 billion, setting a record for a single market, and the market closes on Sunday following the Spain-Argentina final.
3. 3The company ramped up marketing through collaborations with OpenAI and prominent figures, but federal-state regulatory disputes over whether sports contracts constitute gambling remain a risk factor.

Source CNBC +1 · View original ↗

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