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Meta Platforms attempts business diversification with launch of new app Muse

Trefis +1 ·

META Meta Platforms Inc
$742.96 +3.38%
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  1. 1Meta Platforms launched a new app, Muse, on September 8, 2026.
  2. 2The 642,000 daily active users during the first 12 days of Muse's launch in the US exceeded the 231,000 daily active users at the same stage of ChatGPT's mobile launch.
  3. 3Amazon blocked shopping on its own site via the Muse app in September 2026.

So what's the key point?

Meta Platforms released a new app called Muse. It grew faster than ChatGPT, with user numbers surpassing 642,000 within the first 12 days of launch.

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