India orders Pepsi, Red Bull, Monster to drop 'energy drink' labeling

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1. 1India's food safety regulator FSSAI has notified Pepsi, Red Bull, Monster Beverage (MNST), Reliance and Hell Energy to discontinue the use of 'energy drink' on their labels
2. 2At a closed-door meeting last Friday, FSSAI dismissed industry pushback, and the companies agreed to revise their labeling after the meeting, receiving a 90-day compliance deadline
3. 3The regulatory justification is that claims such as 'activates the body and mind' are misleading in the Indian market, which is projected to grow to $1.6 billion by 2028

Source Reuters · View original ↗

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