Gen Z's New American Dream: Prioritizing Travel and Experiences Over Homeownership
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View chart & analysis → - 1August airfares rose 23.4%, while average U.S. travel costs increased 9% year-over-year.
- 2Among approximately 2,000 Gen Z tenants, 83% responded that renting allows them to save for life experiences.
- 3As of January 2025, 45% of Gen Z tenants prioritize travel and career growth over homeownership.
So what's the key point?
Younger generations in the U.S. value travel and experiences more than buying a home. They are using the money saved by renting to invest in gaining new experiences.
Source Fortune · View original ↗
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