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Pantone Announces 2026 Color of the Year and Jelly-like Design Trends

Fortune ·

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  1. 1Pantone announced Cloud Dancer, a white shade, as the 2026 Color of the Year on December 4, 2025.
  2. 2Pinterest recorded a 50% increase in searches for the "gummy bears aesthetic."
  3. 3Gen Z and Millennials are rejecting beige designs in favor of rounded shapes and vibrant colors.

So what's the key point?

Pantone has chosen a white shade as the color of the year for 2026. As younger generations prefer rounded and vivid colors, jelly-like designs are gaining popularity.

Source Fortune · View original ↗

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