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Brands maintaining pricing power amid consumer shift to low-cost options

The Motley Fool +1 ·

COST Costco Wholesale Corp
$946.92 -0.11%
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  1. 1Costco's total revenue growth for the fourth quarter of fiscal year 2026 recorded 11.2% year-over-year.
  2. 2Coca-Cola's second quarter earnings per share increased by 30%.
  3. 3On Holding's second quarter revenue increased by 21.6% year-over-year.

So what's the key point?

Sales and profits for Costco, Coca-Cola, and On Holding have grown significantly. This means corporate performance improved as people continued to buy products even when prices rose.

Source The Motley Fool +1 · View original ↗

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