L'Oreal strengthens AI-driven marketing infrastructure to address changing consumer journeys
- 1AI-driven initiatives account for nearly 20% of L'Oreal's marketing investment.
- 2Over 1 billion consumers use AI and spend 11 minutes on searches.
- 3L'Oreal recently conducted an AI advertising production course for 20 senior executives.
So what's the key point?
L'Oreal is making extensive use of artificial intelligence in its marketing. As the number of consumers using AI exceeds 1 billion, marketing methods are changing.
Source Fortune · View original ↗
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