BBVA launches Global Wealth division to integrate services for affluent clients
BBVA Banco Bilbao Vizcaya Argentaria SA ADR
$26.25 -3.31%
View chart & analysis → - 1BBVA will integrate services for affluent and high-net-worth clients into a single division called Global Wealth starting in October.
- 2Premium, private banking, and ultra-high-net-worth (UHN) tiers will be aligned under a unified international brand.
- 3Salvador Sandoval, head of Global Wealth, stated that this launch means strengthening the service model and value proposition for high-net-worth clients and their families.
So what's the key point?
BBVA has combined its services for wealthy clients into one division. This allows the bank to provide better services to affluent clients and their families.
Source Private Banker International · View original ↗
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