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Albertsons integrates media and marketing capabilities into merchandising organization

Grocery Dive ·

ACI
ACI Albertsons Companies Inc
$12.19 -1.22%
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  1. 1Albertsons is moving media and marketing capabilities into the merchandising organization led by Senior Vice President and Chief Marketing Officer Emily Turner.
  2. 2Albertsons announced plans in July to introduce a new regional operating model that centralizes merchandising operations and consolidates 11 divisions into 4 regions.
  3. 3Albertsons has increased the number of board members to 14 since September.

So what's the key point?

Albertsons has combined its advertising and promotion tasks into the department responsible for selling products. This means the company is centralizing its operations and has also increased its board members to 14.

Source Grocery Dive · View original ↗

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