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Agassi Sports Entertainment signs media deal with Sinclair and Tennis Channel

ACCESSWIRE +1 · ·by G4L

SBGI
SBGI Sinclair Inc
$14.58 -2.80%
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  1. 1Agassi Sports Entertainment Corp. announced it has signed a media agreement with Sinclair Television Group and Tennis Channel.
  2. 2Sinclair Television Group, Inc. will receive equity in Agassi Sports Entertainment Corp. as consideration.
  3. 3Agassi Sports Entertainment Corp. will receive advertising inventory across Sinclair and Tennis Channel's linear TV, digital, and social media platforms.

So what's the key point?

Agassi Sports Entertainment Corp. has agreed to an advertising exchange with Sinclair and Tennis Channel. The company will receive rights to run advertisements on various media platforms in exchange for giving up shares of the company.

Source ACCESSWIRE +1 · View original ↗

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