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What Is the NMAY ETF? Returns, Expense Ratio, Holdings, and Alternative ETFs Explained

Updated July 16, 2026 · First published July 16, 2026

The Innovator Growth-100 Power Buffer ETF May (NMAY) is a defined outcome product that combines Nasdaq 100 exposure with a downside buffer and an upside cap. Its outcome period structure, distribution policy, and cost burden are the key criteria for judging its outlook. Investors should note that its terms reset every May.

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What Is the Innovator Growth-100 Power Buffer ETF May?

This ETF uses the price performance of an ETF that tracks the Nasdaq 100 Index as its underlying asset. It is structured to buffer the initial portion of losses during the outcome period, while capturing gains only up to a predetermined cap. Exposure is achieved through FLEX options rather than by directly holding individual stocks.

It suits investors who want to keep growth stock exposure, want a buffer against declines, and can accept an upside cap.

It is a passive (index tracking) ETF managed by Innovator.

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How Does the Innovator Growth-100 Power Buffer ETF May Invest?

ItemDetails
Tracked IndexNasdaq 100 (based on the performance of a tracking ETF)
Management StylePassive (defined outcome, FLEX options)
Rebalancing CycleOutcome period resets annually (begins each May)
Dividend/Distribution CycleNo distribution history
IssuerInnovator
Total Expense Ratio0.79%

The fund holds a combination of FLEX options based on an ETF that tracks the Nasdaq 100. This creates a structure that buffers the initial losses during the outcome period while capturing gains up to the cap. The buffer and the cap are set on the first day of the outcome period. If you buy during the period, the remaining buffer and remaining cap will differ from those at the start date.

  • A structure that combines Nasdaq 100 exposure with a downside buffer
  • The outcome period begins in May, which spreads entry timing across other monthly series
  • Performance is replicated through FLEX options rather than individual stocks
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Innovator Growth-100 Power Buffer ETF May: Size and Costs (AUM and Management Fee)

Assets under management (AUM) stand at $48.1M, and the total expense ratio is 0.79% per year.

Because the remaining buffer and remaining cap for investors entering mid-period differ from those at the start date, you need to check the remaining structure at the time of purchase.

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Innovator Growth-100 Power Buffer ETF May: Performance and Trends

1-Year Price Performance
Dividend & Yield
1Y Return +7.3%
52-Week Price Range
$30
Low $27 High $31
vs. low +9.1% vs. high -3.78%

The ETF follows the movement of the underlying growth stock index. Because of the buffer zone and the cap, however, it tends to rise less than the index in up markets and to lose less in corrections. Its performance is fully realized only at the end of the outcome period.

Interest has been observed shifting toward buffered products as a whole when volatility rises. This ETF is one of the monthly series and remains small in size. Inflows tend to concentrate around the start of the outcome period.

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Innovator Growth-100 Power Buffer ETF May: Pros and Cons

The downside buffer is its strength, while the upside cap, dependence on the outcome period, and a relatively heavy expense ratio are its drawbacks.

💪 Key Strengths

Downside Buffer Structure
It is designed to absorb the initial losses of the underlying index during the outcome period.
Retained Growth Stock Exposure
It lets you participate in the Nasdaq 100 growth stock trend while keeping a defensive layer in place.
Timing Diversification
You can split your holdings with other monthly series such as PJAN to spread out entry timing.

⚠️ Points to Watch

Upside Cap
If the underlying index rises sharply, gains above the cap cannot be captured.
Dependence on the Outcome Period
The buffer effect is measured at the end of the period, so selling midway may produce results that differ from expectations.
Expense Burden
Like laddered products such as BUFR and BUFD, its expense burden is heavier than that of index-style core products.
Small Size
Its assets under management are small, so bid-ask spreads may widen when trading.
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Innovator Growth-100 Power Buffer ETF May: Alternative and Related ETFs

Of the products shown in the table, BUFR, BUFD, and BUFQ are types that reduce entry timing risk by laddering several outcome periods. SFLR manages a floor instead of a buffer, and PJAN and similar products are other monthly series from the same issuer. Compared with these, this ETF is relatively small in size. If you want direct exposure to the underlying index without a buffer, you can consider QQQ and QQQM. For another start month within the same family, NJUN is also worth reviewing.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
BUFRBUFRFT Vest Laddered Buffer ETF$37.40-1.1%$11.0B0.95%-+10.9%
SFLRSFLRInnovator Equity Managed Floor ETF$38.75-1.8%$2.3B0.89%0.25%+5.7%
BUFDBUFDFT Vest Laddered Deep Buffer ETF$30.37-0.8%$2.2B0.95%-+9.1%
BUFQBUFQFT Vest Laddered Nasdaq Buffer ETF$39.24-2.0%$1.7B1.00%-+11.1%
FJANFJANFT Vest U.S. Equity Buffer ETF - January$56.42-1.1%$1.5B0.85%-+11.3%
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Innovator Growth-100 Power Buffer ETF May: Investor Checkpoints

These are the points to review before investing in this ETF. With buffered products, the level of protection and the cap you actually receive depend on when you buy, so checking in advance is important.

CheckpointWhat to CheckCurrent Status
🛡️ Remaining BufferCheck the remaining buffer zone at the time of purchaseVaries by outcome period
🎯 Remaining CapCheck the remaining upside roomVaries by outcome period
📅 Outcome PeriodCheck the end date based on the May startResets annually
💵 Expense RatioCheck the cumulative impact over a long holding periodSomewhat high

If the underlying index falls beyond the buffer zone, the excess loss is fully reflected, and in up markets the cap prevents the ETF from keeping pace with the index. Investors should also note that the buffer effect does not apply in full when trading midway through the period.

It can be an option for investors who want to maintain Nasdaq 100 exposure while seeking a buffer against declines. We recommend approaching it after checking the remaining buffer and remaining cap at your entry point.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of July 16, 2026.

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