What Is the NMAY ETF? Returns, Expense Ratio, Holdings, and Alternative ETFs Explained
The Innovator Growth-100 Power Buffer ETF May (NMAY) is a defined outcome product that combines Nasdaq 100 exposure with a downside buffer and an upside cap. Its outcome period structure, distribution policy, and cost burden are the key criteria for judging its outlook. Investors should note that its terms reset every May.
What Is the Innovator Growth-100 Power Buffer ETF May?
This ETF uses the price performance of an ETF that tracks the Nasdaq 100 Index as its underlying asset. It is structured to buffer the initial portion of losses during the outcome period, while capturing gains only up to a predetermined cap. Exposure is achieved through FLEX options rather than by directly holding individual stocks.
It suits investors who want to keep growth stock exposure, want a buffer against declines, and can accept an upside cap.
It is a passive (index tracking) ETF managed by Innovator.
How Does the Innovator Growth-100 Power Buffer ETF May Invest?
| Item | Details |
|---|---|
| Tracked Index | Nasdaq 100 (based on the performance of a tracking ETF) |
| Management Style | Passive (defined outcome, FLEX options) |
| Rebalancing Cycle | Outcome period resets annually (begins each May) |
| Dividend/Distribution Cycle | No distribution history |
| Issuer | Innovator |
| Total Expense Ratio | 0.79% |
The fund holds a combination of FLEX options based on an ETF that tracks the Nasdaq 100. This creates a structure that buffers the initial losses during the outcome period while capturing gains up to the cap. The buffer and the cap are set on the first day of the outcome period. If you buy during the period, the remaining buffer and remaining cap will differ from those at the start date.
- A structure that combines Nasdaq 100 exposure with a downside buffer
- The outcome period begins in May, which spreads entry timing across other monthly series
- Performance is replicated through FLEX options rather than individual stocks
Innovator Growth-100 Power Buffer ETF May: Size and Costs (AUM and Management Fee)
Assets under management (AUM) stand at $48.1M, and the total expense ratio is 0.79% per year.
Because the remaining buffer and remaining cap for investors entering mid-period differ from those at the start date, you need to check the remaining structure at the time of purchase.
Innovator Growth-100 Power Buffer ETF May: Performance and Trends
The ETF follows the movement of the underlying growth stock index. Because of the buffer zone and the cap, however, it tends to rise less than the index in up markets and to lose less in corrections. Its performance is fully realized only at the end of the outcome period.
Interest has been observed shifting toward buffered products as a whole when volatility rises. This ETF is one of the monthly series and remains small in size. Inflows tend to concentrate around the start of the outcome period.
Innovator Growth-100 Power Buffer ETF May: Pros and Cons
The downside buffer is its strength, while the upside cap, dependence on the outcome period, and a relatively heavy expense ratio are its drawbacks.
💪 Key Strengths
⚠️ Points to Watch
Innovator Growth-100 Power Buffer ETF May: Alternative and Related ETFs
Of the products shown in the table, BUFR, BUFD, and BUFQ are types that reduce entry timing risk by laddering several outcome periods. SFLR manages a floor instead of a buffer, and PJAN and similar products are other monthly series from the same issuer. Compared with these, this ETF is relatively small in size. If you want direct exposure to the underlying index without a buffer, you can consider QQQ and QQQM. For another start month within the same family, NJUN is also worth reviewing.
| Ticker | Name | Price | Change | AUM | Total Expense Ratio | Dividend Yield | 1Y |
|---|---|---|---|---|---|---|---|
| FT Vest Laddered Buffer ETF | $37.40 | -1.1% | $11.0B | 0.95% | - | +10.9% | |
| Innovator Equity Managed Floor ETF | $38.75 | -1.8% | $2.3B | 0.89% | 0.25% | +5.7% | |
| FT Vest Laddered Deep Buffer ETF | $30.37 | -0.8% | $2.2B | 0.95% | - | +9.1% | |
| FT Vest Laddered Nasdaq Buffer ETF | $39.24 | -2.0% | $1.7B | 1.00% | - | +11.1% | |
| FT Vest U.S. Equity Buffer ETF - January | $56.42 | -1.1% | $1.5B | 0.85% | - | +11.3% |
Innovator Growth-100 Power Buffer ETF May: Investor Checkpoints
These are the points to review before investing in this ETF. With buffered products, the level of protection and the cap you actually receive depend on when you buy, so checking in advance is important.
| Checkpoint | What to Check | Current Status |
|---|---|---|
| 🛡️ Remaining Buffer | Check the remaining buffer zone at the time of purchase | Varies by outcome period |
| 🎯 Remaining Cap | Check the remaining upside room | Varies by outcome period |
| 📅 Outcome Period | Check the end date based on the May start | Resets annually |
| 💵 Expense Ratio | Check the cumulative impact over a long holding period | Somewhat high |
If the underlying index falls beyond the buffer zone, the excess loss is fully reflected, and in up markets the cap prevents the ETF from keeping pace with the index. Investors should also note that the buffer effect does not apply in full when trading midway through the period.
It can be an option for investors who want to maintain Nasdaq 100 exposure while seeking a buffer against declines. We recommend approaching it after checking the remaining buffer and remaining cap at your entry point.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.
This article reflects information as of July 16, 2026.