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What Is the NJUL ETF? A Complete Guide to Returns, Expense Ratio, Holdings, and Alternative ETFs

Updated June 18, 2026 · First published June 18, 2026

The Innovator Growth-100 Power Buffer ETF – July (NJUL) is a defined-outcome buffer ETF that tracks the Nasdaq 100 while cushioning losses up to a set level during the outcome period. The upside cap, buffer range, and outcome period start date, together with the outlook, are the key selection criteria.

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What Is the Innovator Growth-100 Power Buffer ETF – July?

It is a defined-outcome buffer ETF designed to track the price return of the Nasdaq 100 Index while cushioning initial losses up to a set level during a predetermined outcome period. Upside participation is capped at a predefined ceiling.

It is well suited for investors who want Nasdaq 100 exposure but want to reduce some of the downside volatility.

The ETF is managed by Innovator using a passive (index-tracking) approach.

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How to Invest in the Innovator Growth-100 Power Buffer ETF – July

ItemDetails
Underlying Asset TrackedNasdaq 100 (referenced via QQQ)
Management ApproachFLEX options-based buffer strategy
IssuerInnovator
Rebalancing CycleReset at the end of each outcome period (July)
Dividend ScheduleNot applicable
Total Expense Ratio0.79%

The fund invests the bulk of net assets in FLEX options referencing the Nasdaq 100, creating a structure that allows upside participation up to a predetermined cap during the outcome period while cushioning initial losses within a set range. When the outcome period ends, the cap and buffer range reset.

  • Options-based defined-outcome structure
  • Cap and buffer range reset at the end of each outcome period
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Size and Cost of the Innovator Growth-100 Power Buffer ETF – July (AUM and Expense Ratio)

Assets under management (AUM) stand at $267.2M, and the total expense ratio is 0.79% annually.

Due to its options-based structure, an upside cap and a buffer range coexist, unlike a typical index ETF.

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Performance and Flows of the Innovator Growth-100 Power Buffer ETF – July

1-Year Price Performance
Dividend & Yield
1Y Return +5.8%
52-Week Price Range
$76
Low $70 High $85
vs. low +8.46% vs. high -10.59%

Performance tracks the underlying Nasdaq 100, but the options structure adjusts the return range so that upside is capped and downside is buffered within the buffer range. The actual realized gains or losses can vary depending on the entry point within the outcome period.

Defined-outcome ETFs tend to draw increased interest from investors seeking downside protection during volatile periods. However, given the characteristics of the options structure, fund flows can shift depending on market conditions and entry timing.

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Strengths and Weaknesses of the Innovator Growth-100 Power Buffer ETF – July

Downside cushioning and a predetermined outcome structure are strengths, while the upside cap and the complexity of the options structure are weaknesses.

💪 Key Strengths

Downside Buffer Structure
Designed to cushion initial losses up to a set level during the outcome period, reducing the volatility burden.
Nasdaq 100 Linkage
Provides a structure that links to a growth-oriented index while adding a defensive tilt.
Defined Outcomes
The cap and buffer range are defined at the start of the outcome period, making the expected range easier to gauge.

⚠️ Points to Watch

Upside Cap
Upside participation is capped, so performance can lag the index during strong bull markets.
Entry Timing Impact
Entering mid-period can change the buffer and cap effects, producing gains or losses that differ from expectations.
Options and Non-Diversification Risk
Counterparty risk from FLEX options and risks associated with a non-diversified structure exist.
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Alternative ETFs and Related Products to the Innovator Growth-100 Power Buffer ETF – July

The same defined-outcome and buffer category includes ETFs such as BUFR, BUFD, BUFQ, and SFLR shown in the table, each with different buffer widths and underlying assets. Within the Innovator lineup, other monthly series using the same Nasdaq 100 underlying or Power Buffer ETFs based on U.S. large caps such as PJAN can also be compared. Selection should be based primarily on buffer width, underlying index, and outcome period start month.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
BUFRBUFRFT Vest Laddered Buffer ETF$37.58+0.9%$11.0B0.95%-+11.1%
BUFDBUFDFT Vest Laddered Deep Buffer ETF$30.44+0.6%$2.2B0.95%-+9.0%
SFLRSFLRInnovator Equity Managed Floor ETF$38.93+0.9%$2.2B0.89%0.25%+5.5%
BUFQBUFQFT Vest Laddered Nasdaq Buffer ETF$39.27+1.6%$1.7B1.00%-+11.2%
FJANFJANFT Vest U.S. Equity Buffer ETF - January$56.73+0.9%$1.5B0.85%-+11.7%
Top Holdings
TickerNameWeightPriceChangeMarket CapP/EDividend Yield
USLMUSLMUnited States Lime & Minerals Inc0.73%$116.43-1.6%$3.3B25.10.21%
VRNSVRNSVaronis Systems Inc0.00%$49.03-0.1%$5.7B--
SMSMSM Energy Co0.00%$31.16+5.6%$7.3B7.63.05%
RHIRHIRobert Half Inc0.00%$42.22-1.9%$4.3B34.85.04%
PBFPBFPBF Energy Inc0.00%$69.73+5.8%$8.5B3.11.63%
CVLTCVLTCommvault Systems Inc0.00%$166.74-0.9%$6.8B86.3-
TENBTENBTenable Holdings Inc0.00%$42.93+2.3%$4.5B314.1-
PARRPARRPar Pacific Holdings Inc0.00%$71.18+6.2%$3.6B3.7-
FBPFBPFirst Bancorp PR0.00%$26.21-0.2%$3.9B11.03.2%
TGTXTGTXTG Therapeutics Inc0.00%$65.76+2.3%$9.9B97.7-
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Investor Checklist for the Innovator Growth-100 Power Buffer ETF – July

These are key checkpoints to review before investing in NJUL. Unlike a standard index ETF, buffer ETFs require investors to first understand structural elements such as the upside cap, buffer range, and outcome period, and to recognize that realized gains or losses can vary depending on the entry point.

CheckpointWhat to VerifyCurrent Status
🛡️ Buffer RangeConfirm the downside protection range for the outcome periodDefined at the start of the outcome period
🎯 Upside CapConfirm the upside participation limitVaries by outcome period
📅 Outcome PeriodCheck the entry point and remaining periodResets on a July cycle
💵 Expense RatioConsider the cumulative impact of long-term holdingAnnual fee applies

Upside is capped, and entering mid-period can cause the buffer and cap effects to differ from expectations. Risks associated with the options structure and non-diversified characteristics should also be factored in.

It is a defined-outcome ETF well suited for investors who want to maintain Nasdaq 100 exposure while reducing downside volatility. Verifying the cap, buffer range, and outcome period start date in advance is recommended.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of June 18, 2026.

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