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What Does Ziff Davis (ZD) Do? – Stock Outlook, Earnings, Market Cap, Related Stocks, and Headquarters Overview

Updated June 10, 2026 · First published April 11, 2026

Ziff Davis (ZD) is a U.S. internet company that operates subscription-based software across digital media advertising and cybersecurity. Its revenue and stock price are driven by ad demand, subscription sales, acquisitions, and business diversification, making it a stock that attracts strong market interest for its outlook and related names.

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🏢 What kind of company is Ziff Davis?

Ziff Davis (ZD) is a U.S. internet company that operates digital media and subscription-based software. It has built its position by running a diverse portfolio of digital media brands spanning technology, health, gaming, and shopping alongside advertising, as well as subscription-based software including cybersecurity, marketing technology, and connectivity services.

The company operates along two pillars: digital media and subscription-based software. The digital media segment provides a variety of internet brands along with advertising and content, while the subscription-based software segment offers cybersecurity, marketing technology, and connectivity services, and the company runs a diversified internet business built on acquisitions.

💰 How does Ziff Davis make money?

Business SegmentRevenue WeightDescription
Digital Media & AdvertisingCoreInternet brands and advertising business
Subscription-Based SoftwareKey Growth PillarCybersecurity and marketing technology subscriptions
Connectivity & Other ServicesDiversification PillarConnectivity services and other subscriptions

Digital media & advertising and subscription-based software form the two revenue pillars, with business diversification through acquisitions functioning as a growth driver. Revenue is tied to ad demand, subscription sales, and acquisitions, so the media segment fluctuates with the advertising cycle while the subscription segment adds stability. A recovery in ad demand, growth in subscription revenue, acquisitions, and operating efficiency will be the key variables for future earnings.

📐 Ziff Davis Market Cap and Company Scale

Market capitalization stands at $1.9B, with an employee base of 3,900 people.

As a mid-cap diversified internet company, Ziff Davis highlights its diverse digital media brands, subscription-based software, and acquisition-led growth as competitive strengths. While it shares parts of its operating environment with other digital media & advertising names such as CRTO, QNST, and DV, it pursues differentiation by combining media advertising with subscription-based software. Backed by stable cash flow, the company is in a phase of allocating capital to share buybacks and other shareholder returns as well as acquisitions.

📈 Ziff Davis Outlook and Stock Price Trends

1-Year Price Performance
Analyst Consensus
2.0
Sell Hold Strong Buy
Target Price $64 +16.5% Current $55
52-Week Price Range
$55
Low $22 High $58
vs. low +146.28% vs. high -4.77%

A recovery in digital advertising, growth in subscription-based software, and diversification through acquisitions are the core medium- to long-term growth drivers. A recovery in digital media advertising and demand for cybersecurity and marketing technology underpin revenue, while subscription-based software adds recurring revenue and diversification. In the short term, the digital ad cycle, subscription demand, integration of acquisitions, intensifying competition, and shifts in the media industry can act as sources of volatility for earnings and the stock price.

  • Recovery in digital advertising and media brands
  • Growth in subscription-based software
  • Business diversification through acquisitions

⚔️ Ziff Davis Core Strengths and Risks

Diverse digital media brands, subscription-based software, and acquisition-led growth are its strengths, while the digital ad cycle, subscription demand, and integration of acquisitions amid competition are the core risks.

💪 Core Strengths

Media Brands
Holds a diverse portfolio of digital media brands spanning technology, health, gaming, and more.
Subscription-Based Software
Generates stable recurring revenue through subscription-based software in cybersecurity, marketing technology, and more.
Diversification via Acquisitions
Pursues growth by diversifying the business through acquisitions.

⚠️ Core Risks

Ad Cycle
A slowdown in the digital advertising cycle impacts revenue in the media segment.
Subscription Demand
Demand for and churn from subscription-based software affect revenue.
Acquisitions & Competition
Acquisition integration costs and intensifying competition in media and software are risk factors.

🔄 Ziff Davis Competitors and Related (Beneficiary) Stocks

Direct competitors often grouped within the same digital media & advertising space include digital advertising technology player CRTO, performance marketing name QNST, and digital ad verification company DV. Related tickers include digital advertising platform TTD, mobile advertising and apps company APP, and large-cap internet media company GOOGL, with these digital media and advertising industry flows structurally linked to ZD's operating environment.

Competitors
TickerCompanyPriceChangeMarket CapP/EPBRROEDividend Yield
CRTOCRTOCriteo S.A$17.33-0.6%$967.8M8.80.89.42%-
QNSTQNSTQuinStreet Inc$18.03+1.4%$1.0B12.93.128.65%-
DVDVDoubleVerify Holdings Inc$13.37+0.3%$2.1B37.11.95.39%-
Related stocks (beneficiaries)
TickerCompanyPriceChangeMarket CapP/EPBRROEDividend Yield
TTDTTDTrade Desk Inc$13.96+0.6%$6.6B16.62.515.44%-
APPApplovin Corp$314.49+3.1%$105.2B24.233.3203.68%-
GOOGLAlphabet Inc$332.66+0.6%$4.06T16.76.548.68%0.24%

✅ Ziff Davis Investor Checkpoints

Key points to review when investing in Ziff Davis. Digital advertising demand, subscription revenue, and acquisitions are the core short-term variables, while the ad cycle, subscription demand, and competitive intensity should also be monitored.

CheckpointWhat to VerifyCurrent Status
📰 Digital AdvertisingDemand for and recovery in digital media advertisingWatching recovery
💻 Subscription RevenueSubscription-based software revenue and churnGrowth trajectory
🏷️ AcquisitionsBusiness diversification through acquisitionsExpanding trend
💰 Capital ReturnsCapital returns including share buybacksSteady returns

A slowdown in the digital advertising cycle can weigh on revenue in the media segment. Subscription-based software demand and churn affect revenue, while acquisition integration costs and intensifying competition in media and software can also act as sources of stock price volatility.

As a diversified internet company combining digital media advertising with subscription-based software, stable growth is anticipated amid a recovery in digital advertising, subscription growth, and diversification through acquisitions. However, since the stock is exposed to the digital ad cycle, subscription demand, and acquisition integration and competition, dollar-cost averaging and a long-term perspective are recommended.

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