소후컴퍼니(SOHU) 주가 전망 및 기업 분석 - PER·배당·실적·목표주가·RSI·MACD

SOHU

Sohu.com Ltd ADR

7월 27일 4:00 PM ET (한국 7/28 05:00)

$13.24

+0.37 ▲ +2.87%

🌙 7월 27일 7:34 PM ET (한국 7/28 08:34)

$13.24

+0.00 +0.00%

소후컴퍼니(SOHU) is a Communication Services sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시가총액

$345M

스몰캡

P/E

1.7

저평가 구간

배당수익률

없음

52주 위치

29%

저점 +14% · 고점 -23%

애널리스트

적극 매수

Fundamental health

vs. Electronic Gaming & Multimedia

수익성

Top 13%

성장

Top 87%

밸류에이션

Top 92%

재무 안정

Top 52%

Index ⓘ	-	P/E ⓘ	1.68	EPS (ttm) ⓘ	7.87	Insider Own ⓘ	0.46%	Shs Outstand ⓘ	26.1M	Perf Week ⓘ	-0.15%
Market Cap ⓘ	0.35B	Forward P/E ⓘ	-	EPS next Y ⓘ	-72.26%	Insider Trans ⓘ	-	Shs Float ⓘ	25.9M	Perf Month ⓘ	12.78%
Enterprise Value ⓘ	-0.46B	PEG ⓘ	-	EPS next Q ⓘ	-	Inst Own ⓘ	28.03%	Short Float ⓘ	0.87%	Perf Quarter ⓘ	-15.78%
Income ⓘ	0.21B	P/S ⓘ	0.58	EPS this Y ⓘ	-115.99%	Inst Trans ⓘ	-2.34%	Short Ratio ⓘ	4.49	Perf Half Y ⓘ	-21.24%
Sales ⓘ	0.59B	P/B ⓘ	0.27	EPS next 5Y ⓘ	-	ROA ⓘ	12.53%	Short Interest ⓘ	0.22M	Perf YTD ⓘ	-15.35%
Book/sh ⓘ	49.03	P/C ⓘ	0.43	EPS past 3/5Y ⓘ	-	ROE ⓘ	17.58%	52W High ⓘ	-23.47% ($17.30)	Perf Year ⓘ	-15.99%
Cash/sh ⓘ	31.01	P/FCF ⓘ	-	Sales past 3/5Y ⓘ	-7.2% -4.85%	ROIC ⓘ	16.31%	52W Low ⓘ	14.04% ($11.61)	Perf 3Y ⓘ	19.6%
Dividend Est. ⓘ	-	EV/EBITDA ⓘ	-	EPS Y/Y TTM ⓘ	111.66%	Gross Margin ⓘ	78.28%	Volatility(W/M) ⓘ	2.83% 3.27%	Perf 5Y ⓘ	-30.9%
Dividend TTM ⓘ	-	EV/Sales ⓘ	-0.78	Sales Y/Y TTM ⓘ	-0.45%	Oper. Margin ⓘ	-7.56%	ATR (14) ⓘ	0.43	Perf 10Y ⓘ	-66.14%
Dividend Ex-Date ⓘ	-	Quick Ratio ⓘ	2.96	EPS Q/Q ⓘ	-102.73%	Profit Margin ⓘ	35.24%	RSI (14) ⓘ	54.58	Recom ⓘ	1
Dividend Gr. 3/5Y ⓘ	-	Current Ratio ⓘ	2.96	Sales Q/Q ⓘ	4.32%	SMA20 ⓘ	3.18% ($12.83)	Beta ⓘ	0.36	Target Price ⓘ	$19
Payout ⓘ	-	Debt/Eq ⓘ	0	Earnings ⓘ	2026/5/18	SMA50 ⓘ	0.64% ($13.16)	Rel Volume ⓘ	1.14	Prev Close ⓘ	$12.87
Employees ⓘ	4000	LT Debt/Eq ⓘ	0	EPS/Sales Surpr. ⓘ	- 16.76%	SMA200 ⓘ	-11.79% ($15.01)	Avg Volume(3M) ⓘ	0.05M	Price ⓘ	$13.24
IPO ⓘ	2000/7/12	Option/Short ⓘ	Yes/Yes			Trades ⓘ	1063	Volume ⓘ	57,285	Change ⓘ	2.87%

Quarterly earnings trend Quarterly earnings data is not yet available — foreign-listed companies (ADRs) only file annual reports with the U.S., and recently listed companies may not have filed their first quarterly report.

📊 Sohu.com Ltd ADR (SOHU) Investment Analysis

What kind of company is Sohu.com Ltd ADR?

소후컴퍼니(SOHU) 가치주

Communication Services · Electronic Gaming & Multimedia

Small-Cap — Low Volume, High Volatility

A leading Chinese internet media and online gaming company that primarily operates portal and news media services along with online gaming. It is listed on the U.S. stock market in the form of an American Depositary Receipt (ADR) and has built a long-standing presence in China's internet content market.

Learn more about Sohu.com Ltd ADR →

Market Cap

$0.3B

Approx. KRW 0.5 trillion

⚖️ 0% of Samsung Electronics

Market Cap Rank3568

Employees4,000people

IPO2000/07/12

Current Price$13.24 ≈ 18,139원

NASD · China

Key Events

⏰ Upcoming events

🔔 Earnings release

The next release date has not been announced yet.

🎯 Ex-dividend date

No scheduled dividends

📜 Recent events

🔔 Earnings release 2026년 5월 18일 (월) · 장 시작 전 매출 +16.8%

🔔 Earnings release 2026년 2월 9일 (월) · 장 시작 전

Is it profitable?

Financially sound but profitability is low

Losses or thin margins — early-stage growth or weakening competitiveness

Profitability — How efficiently it makes money

Operating Margin

Profit kept from selling products and services (higher is better)

-7.6%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Net Margin

Share of revenue left after taxes and interest are paid

35.2%

✓ 우수

My positionTop 5%

Low range Average High range

Electronic Gaming & Multimedia Median -4.5% · Top tier

💡 일반적으로 8% 이상이면 양호, 15% 이상이면 우수

Gross Margin

Profit after subtracting raw-material costs only (signals product competitiveness)

78.3%

✓ 양호

My positionTop 25%

Low range Average High range

Electronic Gaming & Multimedia Median 65.1% · Top 25%

💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)

ROE

Annual return earned on shareholders' equity (15%+ is strong)

17.6%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 소형주 Median 3.7% · Top 17%

💡 일반적으로 15% 이상이면 우수 (단, 부채 레버리지 효과 주의)

ROA

Annual earnings relative to total company assets

12.5%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 소형주 Median 0.5% · Top 9%

💡 일반적으로 5% 이상이면 양호, 10% 이상이면 우수

ROIC

Return generated per dollar invested in the business

16.3%

✓ 우수

My positionTop 25%

Low range Average High range

Communication Services 소형주 Median 0.8% · Top 12%

💡 자본비용(보통 8~10%)보다 높으면 가치 창출, 15% 이상이면 우수

Financial health — Debt & liquidity burden

Debt-to-Equity (D/E)

Debt relative to equity (lower is healthier)

0.00

✓ Very low debt

My positionTop 5%

Low range Average High range

Electronic Gaming & Multimedia Median 0.05

💡 일반적으로 1.0 이하면 건전, 1.5까지는 무난 (금융·유틸·REIT는 구조적으로 높음)

Current Ratio

Liquid assets available to cover liabilities due within a year

2.96

✓ 양호

My positionMid-range

Low range Average High range

Electronic Gaming & Multimedia Median 1.77

💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의

Quick Ratio

Liquid assets excluding inventory, available for immediate use

2.96

✓ 양호

My positionMid-range

Low range Average High range

Electronic Gaming & Multimedia Median 1.77

💡 1.0 이상이면 안전, 0.5 미만이면 주의

* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Mixed Outlook

Positive and negative signals are mixed

애널리스트 목표가

$19.00

현재가 대비 +43.5%

💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균

내년 EPS 예상 성장률

-72.3%

💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상

⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.

Did earnings meet expectations?

Insufficient historical earnings data

No analyzable past earnings releases have been collected yet.

Is it growing?

Growth Concerns

Growth is lagging the industry average

🔮 How much will it grow? (analyst forecasts)

This Year's EPS Outlook

Projected EPS growth rate for this year

-116.0%

매우 부진

My positionBottom 5%

Low range Average High range

가치주 소형주 Median 4.4% · Bottom tier

Next Year's EPS Outlook

Projected EPS growth rate for next year (analyst consensus)

-72.3%

매우 부진

My positionBottom 5%

Low range Average High range

가치주 소형주 Median 8.6% · Bottom tier

📊 How much has it grown? (actual results)

Past 5-Year Revenue

How much revenue grew over the past 5 years

-4.8%

매우 부진

My positionBottom 5%

Low range Average High range

가치주 소형주 Median 12.0% · Bottom tier

⚡ Short-term momentum

QoQ Revenue

Revenue change from the previous quarter (short-term momentum)

+4.3%

양호

My positionMid-range

Low range Average High range

가치주 소형주 Median 4.2% · Top 50%

* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.

New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Long-term weakness — -99%p below the market

SOHU -30.9% · S&P 500 +68.3%

Excess return vs. market (price-based, ex-dividends)

5-year basis

vs S&P 500

-99.3%p

Significantly behind the market

vs Communication Services (XLC)

-60.7%p

Significantly behind the sector average

1-year basis

vs S&P 500

-32.0%p

Significantly behind the market

vs Communication Services (XLC)

-16.0%p

behind the sector average

Current position within 52-week range

Low (-14.0%p) High (-23.5%p)

Current price is 14.0% above the 52-week low and 23.5% below the 52-week high

Recent risk (last 120 trading days)

Max drawdown

-30.5%

Annualized volatility

34.6%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series

Price · Bollinger Bands · Ichimoku Cloud

close
BB Upper
BB Mid
BB Lower
Tenkan
Kijun
Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🟢

Current diagnosis · 2026-07-27

Uptrend zone

Current price $13.24 above the midline ($12.83). Normal upward flow. Inside the Ichimoku cloud (neutral).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🟡

Current diagnosis · 2026-07-27

Neutral zone — weak trend

MACD -0.015 · Signal -0.080 · Hist 0.065. Weak directional bias.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🟢

Current diagnosis · 2026-07-27

Bullish zone

RSI 54.6 (above the neutral level of 50). Buying pressure leads, supporting a steady rise. Stoch %K is also 73.9.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

Cheaper than peers in its industry

Cheap on Vs. Earnings·Vs. Assets·Vs. Sales

💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.

💵 Vs. Earnings Cheap

🏢 Vs. Assets Cheap

🧾 Vs. Sales Cheap

💵 Vs. Earnings

PER Price-to-Earnings Ratio

How expensive the price is vs. earnings — lower is cheaper

1.68x

✓ Very cheap

My positionTop 5%

Low range Average High range

Communication Services 소형주 median 14.76x · Top 1% — relatively cheap within the industry

💡 PER 15 이하 저평가, 25 이상이면 성장성 검증 필요 (적자 기업은 의미 없음)

🏢 Vs. Assets

PBR Price-to-Book Ratio

Price vs. the company's asset value — below 1 trades cheaper than assets

0.27x

✓ Very cheap

My positionTop 5%

Low range Average High range

Electronic Gaming & Multimedia median 1.33x · Top 1% — relatively cheap within the industry

💡 PBR 1 미만이면 청산가치 이하 (금융·제조업에서 특히 의미, IT는 낮은 비중)

🧾 Vs. Sales

PSR Price-to-Sales Ratio

Market cap vs. revenue — lower is cheaper relative to sales

0.58x

✓ Cheap

My positionMid-range

Low range Average High range

Electronic Gaming & Multimedia median 1.53x · Around the industry average

💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)

Analyst target price (reference)

$19.00 vs. current price +43.5%

* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.

As of: Recent snapshot · Peer group: Communication Services 소형주

Who owns it?

Ownership flow shows some pressure

Institutional net selling -2.3% · Short interest light 0.9%

📈 Recent trading flow (6 months)

🧑‍💼 Insiders (executives & directors)

0.0%

Insiders little change

🏦 Institutions (funds & investors)

-2.3%

Institutions net selling

💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.

👥 Holdings composition

🏦 Institutions 28.0%

Moderate institutional participation

Communication Services 소형주 Median 54.3%

🧑‍💼 Insiders 0.5%

Low, common among large-caps

Communication Services 소형주 Median 26.0%

👤 Retail investors (estimated) 71.5%

Everyone excluding institutions and insiders

Institutions Insiders Retail (est.)

📉 Short-selling metrics

Short ratio

0.9%

Low — limited short-side pressure

Communication Services 소형주 Median 9.9%

Past 90 days Little change

Short interest days to cover

4.5 days

Days needed to close short positions using average trading volume

🧮 Share count

Total shares outstanding 26.1M주

Float (tradable shares) 25.9M주

* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.

ETFs holding SOHU

ETFs with the highest weightings · 10 total shown

PGJ

Invesco Golden Dragon China ETF

0.26%

$91M

EWX

State Street SPDR S&P Emerging Markets Small Cap ETF

0.04%

$666M

AVEE

Avantis Emerging Markets Small Cap Equity ETF

0.02%

$113M

GXC

State Street SPDR S&P China ETF

0.02%

$444M

AVSE

Avantis Responsible Emerging Markets Equity ETF

0.02%

$210M

* Based on official quarterly filings. Latest disclosure; actual current weights may differ.

How much does it pay in dividends?

This company does not pay a dividend

It may be a growth-focused firm reinvesting profits into expansion. Consider this growth-stock profile when investing.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)

Sorted by market cap, largest first

Stock	Market Cap	PER	PBR	ROE	Dividend Yield	Change
SOHU This Stock	$345.2M	1.7 ▲	0.3 ▲	17.58% ▲	-	+2.9%
GOOG	$4.00T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.4%
GOOGL	$3.99T	16.4 ▲	6.4 ▼	48.68% ▲	0.25% ▼	+2.1%
META	$1.51T	21.6 ▼	6.2 ▼	32.93% ▲	0.33% ▼	-0.2%
NFLX	$293.1B	22.2 ▼	9.7 ▼	49.54% ▲	-	+0.4%
VZ	$197.6B	12.3 ▲	1.9 ▼	15.63% ▲	5.97% ▲	+2.0%
Sector Avg	-	17.0	1.6	1.02%	2.72%	-

FAQ

What kind of company is 소후컴퍼니(SOHU)?

소후컴퍼니(SOHU) belongs to the Communication Services sector and operates in the Electronic Gaming & Multimedia industry.

What is the market cap of SOHU?

The market cap of SOHU is approximately $345M, ranking 3,568 within its sector.

What is the P/E ratio of SOHU?

SOHU has a P/E ratio of approximately 1.7x, which can be used to assess its valuation relative to the Communication Services sector average.

What is the 52-week high and low for SOHU?

SOHU has recorded a 52-week high of $17.30 and a low of $11.61.

면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.