디마켓(HEPS) 주가 전망 및 기업 분석 - PER·배당·실적·목표주가·RSI·MACD

Q: What kind of company is 디마켓(HEPS)?

디마켓(HEPS) belongs to the Consumer Cyclical sector and operates in the Internet Retail industry.

Q: What is the market cap of HEPS?

The market cap of HEPS is approximately $1.0B, ranking 2,638 within its sector.

Q: What is the 52-week high and low for HEPS?

HEPS has recorded a 52-week high of $3.33 and a low of $2.15.

HEPS

D-MARKET Electronic Services & Trading ADR

7월 27일 4:00 PM ET (한국 7/28 05:00)

$2.84

+0.02 ▲ +0.89%

🌙 7월 27일 7:34 PM ET (한국 7/28 08:34)

$2.84

+0.00 +0.00%

디마켓(HEPS) is a Consumer Cyclical sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시가총액

$1.0B

스몰캡

P/E

배당수익률

없음

52주 위치

58%

저점 +32% · 고점 -15%

애널리스트

매수

B-

Fundamental health

vs. Internet Retail· based on 3 axes

수익성

산출 불가 (적자)

성장

Top 42%

밸류에이션

Top 28%

재무 안정

Top 63%

Index ⓘ	-	P/E ⓘ	-	EPS (ttm) ⓘ	-0.43	Insider Own ⓘ	-	Shs Outstand ⓘ	357.2M	Perf Week ⓘ	2.16%
Market Cap ⓘ	1.01B	Forward P/E ⓘ	-	EPS next Y ⓘ	15.23%	Insider Trans ⓘ	-	Shs Float ⓘ	286.0M	Perf Month ⓘ	-2.07%
Enterprise Value ⓘ	0.84B	PEG ⓘ	-	EPS next Q ⓘ	-	Inst Own ⓘ	8.91%	Short Float ⓘ	0.38%	Perf Quarter ⓘ	1.79%
Income ⓘ	-0.15B	P/S ⓘ	0.48	EPS this Y ⓘ	-20.31%	Inst Trans ⓘ	-59.95%	Short Ratio ⓘ	3.75	Perf Half Y ⓘ	1.43%
Sales ⓘ	2.11B	P/B ⓘ	36.94	EPS next 5Y ⓘ	23.09%	ROA ⓘ	-20.63%	Short Interest ⓘ	1.09M	Perf YTD ⓘ	14.52%
Book/sh ⓘ	0.08	P/C ⓘ	4.48	EPS past 3/5Y ⓘ	-	ROE ⓘ	-254.01%	52W High ⓘ	-14.71% ($3.33)	Perf Year ⓘ	13.15%
Cash/sh ⓘ	0.63	P/FCF ⓘ	35.81	Sales past 3/5Y ⓘ	30.24% 18.72%	ROIC ⓘ	-356.4%	52W Low ⓘ	32.09% ($2.15)	Perf 3Y ⓘ	98.6%
Dividend Est. ⓘ	-	EV/EBITDA ⓘ	25.4	EPS Y/Y TTM ⓘ	-	Gross Margin ⓘ	22.04%	Volatility(W/M) ⓘ	3.76% 2.89%	Perf 5Y ⓘ	-79.73%
Dividend TTM ⓘ	-	EV/Sales ⓘ	0.4	Sales Y/Y TTM ⓘ	26.76%	Oper. Margin ⓘ	-2.02%	ATR (14) ⓘ	0.09	Perf 10Y ⓘ	-
Dividend Ex-Date ⓘ	-	Quick Ratio ⓘ	0.54	EPS Q/Q ⓘ	-108.2%	Profit Margin ⓘ	-6.95%	RSI (14) ⓘ	47.06	Recom ⓘ	2
Dividend Gr. 3/5Y ⓘ	-	Current Ratio ⓘ	0.82	Sales Q/Q ⓘ	33.46%	SMA20 ⓘ	-2.23% ($2.9)	Beta ⓘ	2.09	Target Price ⓘ	$3.44
Payout ⓘ	-	Debt/Eq ⓘ	1.86	Earnings ⓘ	2026/8/6	SMA50 ⓘ	0.81% ($2.82)	Rel Volume ⓘ	0.56	Prev Close ⓘ	$2.82
Employees ⓘ	11611	LT Debt/Eq ⓘ	0.5	EPS/Sales Surpr. ⓘ	-	SMA200 ⓘ	6.05% ($2.68)	Avg Volume(3M) ⓘ	0.29M	Price ⓘ	$2.84
IPO ⓘ	2021/7/1	Option/Short ⓘ	Yes/Yes			Trades ⓘ	837	Volume ⓘ	161,453	Change ⓘ	0.89%

Quarterly earnings trend Quarterly earnings data is not yet available — foreign-listed companies (ADRs) only file annual reports with the U.S., and recently listed companies may not have filed their first quarterly report.

📊 D-MARKET Electronic Services & Trading ADR (HEPS) Investment Analysis

What kind of company is D-MARKET Electronic Services & Trading ADR?

디마켓(HEPS) 성장주

Consumer Cyclical · Internet Retail

Consumer Cyclical Stocks

🛒 Hepsiburada (HEPS) is Turkey's leading comprehensive e-commerce platform. It combines 1P direct sourcing and a 3P marketplace across a broad range of product categories, and vertically integrates its own logistics and delivery services with fintech payments, positioning it at the center of the local online shopping ecosystem. It is listed on the US Nasdaq in the form of an ADR.

Learn more about D-MARKET Electronic Services & Trading ADR →

Market Cap

$1.0B

Approx. KRW 1.4 trillion

⚖️ 0% of Samsung Electronics

Market Cap Rank2638

Employees11,611people

IPO2021/07/01

Current Price$2.84 ≈ 3,891원

NASD · Turkey

Key Events

⏰ Upcoming events

🔔 Earnings release D-9

8월 6일 (목) · 장 마감 후

🎯 Ex-dividend date

No scheduled dividends

📜 Recent events

🔔 Earnings release 2026년 5월 7일 (목) · 장 마감 후

🔔 Earnings release 2026년 2월 26일 (목) · 장 마감 후

Is it profitable?

Both profitability & finances need caution

Review management risk carefully before investing

Profitability — How efficiently it makes money

Operating Margin

Profit kept from selling products and services (higher is better)

-2.0%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Net Margin

Share of revenue left after taxes and interest are paid

-7.0%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Gross Margin

Profit after subtracting raw-material costs only (signals product competitiveness)

22.0%

✓ 부진

My positionBottom 25%

Low range Average High range

Internet Retail Median 44.4% · Bottom 23%

💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)

ROE

Annual return earned on shareholders' equity (15%+ is strong)

-254.0%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

ROA

Annual earnings relative to total company assets

-20.6%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

ROIC

Return generated per dollar invested in the business

-356.4%

✓ 적자

💡 적자 상태 — 수익을 내지 못하고 있습니다

Financial health — Debt & liquidity burden

Debt-to-Equity (D/E)

Debt relative to equity (lower is healthier)

1.86

✓ Very high debt

My positionBottom 5%

Low range Average High range

Internet Retail Median 0.28

💡 일반적으로 1.0 이하면 건전, 1.5까지는 무난 (금융·유틸·REIT는 구조적으로 높음)

Current Ratio

Liquid assets available to cover liabilities due within a year

0.82

✓ 매우 부진

My positionBottom 5%

Low range Average High range

Internet Retail Median 1.50

💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의

Quick Ratio

Liquid assets excluding inventory, available for immediate use

0.54

✓ 부진

My positionBottom 25%

Low range Average High range

Internet Retail Median 1.22

💡 1.0 이상이면 안전, 0.5 미만이면 주의

* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Positive Outlook

Price targets, growth, and valuation are favorable

애널리스트 목표가

$3.44

현재가 대비 +21.1%

💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균

내년 EPS 예상 성장률

+15.2%

💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상

5년 EPS 예상 연평균

+23.1%

💡 장기 성장 전망. 15% 이상이면 고성장 기업

⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.

Did earnings meet expectations?

Insufficient historical earnings data

No analyzable past earnings releases have been collected yet.

Is it growing?

Average Growth

Mid-range within the industry

🔮 How much will it grow? (analyst forecasts)

This Year's EPS Outlook

Projected EPS growth rate for this year

-20.3%

매우 부진

My positionBottom 5%

Low range Average High range

성장주 소형주 Median 16.2% · Bottom tier

Next Year's EPS Outlook

Projected EPS growth rate for next year (analyst consensus)

+15.2%

평균

My positionMid-range

Low range Average High range

성장주 소형주 Median 17.5% · Bottom 44%

5-Year EPS CAGR Outlook

Projected average annual EPS growth over the next 5 years

+23.1%

우수

My positionTop 25%

Low range Average High range

성장주 소형주 Median 18.9% · Top 25%

📊 How much has it grown? (actual results)

Past 5-Year Revenue

How much revenue grew over the past 5 years

+18.7%

우수

My positionTop 25%

Low range Average High range

성장주 소형주 Median 10.4% · Top 21%

⚡ Short-term momentum

QoQ Revenue

Revenue change from the previous quarter (short-term momentum)

+33.5%

우수

My positionTop 25%

Low range Average High range

성장주 소형주 Median 7.0% · Top 8%

* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.

New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Long-term weakness — -148%p below the market

HEPS -79.7% · S&P 500 +68.3%

Excess return vs. market (price-based, ex-dividends)

5-year basis

vs S&P 500

-148.1%p

Significantly behind the market

vs Consumer Discretionary (XLY)

-101.0%p

Significantly behind the sector average

1-year basis

vs S&P 500

-2.9%p

roughly in line with the market

vs Consumer Discretionary (XLY)

+14.6%p

ahead of the sector average

Current position within 52-week range

Low (-32.1%p) High (-14.7%p)

Current price is 32.1% above the 52-week low and 14.7% below the 52-week high

Recent risk (last 120 trading days)

Max drawdown

-12.3%

Annualized volatility

29.8%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series

Price · Bollinger Bands · Ichimoku Cloud

close
BB Upper
BB Mid
BB Lower
Tenkan
Kijun
Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🔴

Current diagnosis · 2026-07-27

Downtrend zone

Current price $2.84 below the midline ($2.91). Normal downward flow. Inside the Ichimoku cloud (neutral).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🔴

Current diagnosis · 2026-07-27

Bearish momentum holding

MACD -0.001 < Signal 0.017 in negative zone + Hist negative (-0.018). Weakness in progress.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🔴

Current diagnosis · 2026-07-27

Bearish zone

RSI 46.6 (below the neutral level of 50). Selling pressure leads, indicating a weak trend. Stoch %K is also 39.4.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

In line with the industry average

Cheap on Vs. Sales, Pricey on Vs. Assets·Vs. Cash Flow

💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.

🏢 Vs. Assets Pricey

🧾 Vs. Sales Cheap

💧 Vs. Cash Flow Pricey

🏢 Vs. Assets

PBR Price-to-Book Ratio

Price vs. the company's asset value — below 1 trades cheaper than assets

36.94x

✓ Very pricey

My positionBottom 5%

Low range Average High range

Internet Retail median 1.81x · Bottom 1% — expensive within the industry

💡 PBR 1 미만이면 청산가치 이하 (금융·제조업에서 특히 의미, IT는 낮은 비중)

🧾 Vs. Sales

PSR Price-to-Sales Ratio

Market cap vs. revenue — lower is cheaper relative to sales

0.48x

✓ Cheap

My positionMid-range

Low range Average High range

Internet Retail median 1.15x · Around the industry average

💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)

💧 Vs. Cash Flow

EV/EBITDA Enterprise Value Multiple

Total enterprise value ÷ operating cash earnings — a benchmark for M&A

25.40x

✓ Fair

My positionMid-range

Low range Average High range

Internet Retail median 19.52x · Around the industry average

💡 EV/EBITDA 10 이하 저평가, 20 이상이면 고평가 (M&A 밸류 기준)

💧 Vs. Cash Flow

P/FCF Price-to-Free-Cash-Flow Ratio

Price vs. actual cash generation — lower means more efficient

35.81x

✓ Pricey

My positionBottom 25%

Low range Average High range

Consumer Cyclical 소형주 median 16.45x · Bottom 14% — expensive within the industry

💡 P/FCF 20 이하면 현금창출 대비 저평가 (실질 수익성 기준)

Analyst target price (reference)

$3.44 vs. current price +21.1%

* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.

As of: Recent snapshot · Peer group: Internet Retail

Who owns it?

Ownership flow shows some pressure

Institutional net selling -60.0% · Short interest light 0.4%

📈 Recent trading flow (6 months)

🧑‍💼 Insiders (executives & directors)

No trading data for Insiders

🏦 Institutions (funds & investors)

-60.0%

Institutions large net selling

💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.

👥 Holdings composition

🏦 Institutions 8.9%

Retail-led

Consumer Cyclical 소형주 Median 79.7%

👤 Retail investors (estimated) 91.1%

Everyone excluding institutions and insiders

Institutions Insiders Retail (est.)

📉 Short-selling metrics

Short ratio

0.4%

Low — limited short-side pressure

Consumer Cyclical 소형주 Median 9.1%

Past 90 days Little change

Short interest days to cover

3.8 days

Days needed to close short positions using average trading volume

🧮 Share count

Total shares outstanding 357.2M주

Float (tradable shares) 286.0M주

* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.

ETFs holding HEPS

ETFs with the highest weightings · 2 total shown

EWX

State Street SPDR S&P Emerging Markets Small Cap ETF

0.05%

$666M

SPEM

State Street SPDR Portfolio Emerging Markets ETF

0.01%

$17.0B

* Based on official quarterly filings. Latest disclosure; actual current weights may differ.

How much does it pay in dividends?

This company does not pay a dividend

It may be a growth-focused firm reinvesting profits into expansion. Consider this growth-stock profile when investing.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)

Sorted by market cap, largest first

Stock	Market Cap	PER	PBR	ROE	Dividend Yield	Change
HEPS This Stock	$1.0B	-	36.9 ▼	-254.01% ▼	-	+0.9%
AMZN	$2.49T	27.6 ▼	5.6 ▼	24.28% ▲	-	-0.3%
TSLA	$1.22T	287.3 ▼	14.1 ▼	4.64% ▼	-	-1.2%
HD	$335.1B	23.9 ▼	24.1 ▼	128.38% ▲	2.76% ▲	+0.9%
BABA	$275.7B	18.6 ▲	1.7 ▲	10.16% ▲	0.9% ▼	+2.5%
TM	$193.8B	9.3 ▲	0.9 ▲	10.39% ▲	3.56% ▲	+2.7%
Sector Avg	-	21.0	1.8	5.62%	2.19%	-

FAQ

What kind of company is 디마켓(HEPS)?

디마켓(HEPS) belongs to the Consumer Cyclical sector and operates in the Internet Retail industry.

What is the market cap of HEPS?

The market cap of HEPS is approximately $1.0B, ranking 2,638 within its sector.

What is the 52-week high and low for HEPS?

HEPS has recorded a 52-week high of $3.33 and a low of $2.15.

면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.