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BKNG
Booking Holdings Inc
7월 24일 4:00 PM ET (한국 7/25 05:00)
$177.46
+4.63 ▲ +2.68%
🌙 7월 27일 8:15 AM ET (한국 7/27 21:15)
$180.15
+2.69 ▲ +1.52%

부킹홀딩스(BKNG) is a Consumer Cyclical sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.

시황 · 실적발표 · 매수매도 신호, 가장 먼저 받아보세요 🔔 구독
시가총액
$137.5B
미드캡
P/E
23.3
적정 수준
배당수익률
0.85%
52주 위치
33%
저점 +18% · 고점 -23%
애널리스트
적극 매수
B-
Fundamental health
vs. Travel Services
수익성 ⓘ
Top 2%
성장 ⓘ
Top 54%
밸류에이션 ⓘ
Top 52%
재무 안정 ⓘ
Top 52%
Index ⓘ NDX, S&P 500P/E ⓘ 23.33EPS (ttm) ⓘ 7.61Insider Own ⓘ 0.22%Shs Outstand ⓘ 780.0MPerf Week ⓘ -2.32%
Market Cap ⓘ 137.51BForward P/E ⓘ 14.39EPS next Y ⓘ 17.92%Insider Trans ⓘ -4.59%Shs Float ⓘ 773.2MPerf Month ⓘ -2.09%
Enterprise Value ⓘ 140.27BPEG ⓘ 0.89EPS next Q ⓘ 2.43Inst Own ⓘ 94.76%Short Float ⓘ 3.85%Perf Quarter ⓘ 0.4%
Income ⓘ 6.15BP/S ⓘ 4.97EPS this Y ⓘ 14.61%Inst Trans ⓘ -2.52%Short Ratio ⓘ 3.89Perf Half Y ⓘ -13.87%
Sales ⓘ 27.69BP/B ⓘ -EPS next 5Y ⓘ 16.15%ROA ⓘ 22.41%Short Interest ⓘ 29.77MPerf YTD ⓘ -17.16%
Book/sh ⓘ -11.18P/C ⓘ 8.5EPS past 3/5Y ⓘ 29.44% 158.57%ROE ⓘ -52W High ⓘ -23.44% ($231.80)Perf Year ⓘ -21.48%
Cash/sh ⓘ 20.88P/FCF ⓘ 15.22Sales past 3/5Y ⓘ 16.35% 31.69%ROIC ⓘ 85.42%52W Low ⓘ 18.2% ($150.14)Perf 3Y ⓘ 53.31%
Dividend Est. ⓘ $1.52 (0.85%)EV/EBITDA ⓘ 13.44EPS Y/Y TTM ⓘ 17.45%Gross Margin ⓘ 97.3%Volatility(W/M) ⓘ 2.58% 3.46%Perf 5Y ⓘ 101.42%
Dividend TTM ⓘ 1.61EV/Sales ⓘ 5.07Sales Y/Y TTM ⓘ 14.95%Oper. Margin ⓘ 34.99%ATR (14) ⓘ 6.12Perf 10Y ⓘ 234.22%
Dividend Ex-Date ⓘ 2026/6/5Quick Ratio ⓘ 1.06EPS Q/Q ⓘ 238.88%Profit Margin ⓘ 22.23%RSI (14) ⓘ 51.01Recom ⓘ 1.42
Dividend Gr. 3/5Y ⓘ -Current Ratio ⓘ 1.06Sales Q/Q ⓘ 16.17%SMA20 ⓘ -1.06% ($179.36)Beta ⓘ 1.08Target Price ⓘ $223.39
Payout ⓘ 23.19%Debt/Eq ⓘ -Earnings ⓘ 2026/8/4SMA50 ⓘ 3.83% ($170.91)Rel Volume ⓘ 0.65Prev Close ⓘ $172.83
Employees ⓘ 24300LT Debt/Eq ⓘ -EPS/Sales Surpr. ⓘ 6.02% 0.24%SMA200 ⓘ -4.47% ($185.76)Avg Volume(3M) ⓘ 7.65MPrice ⓘ $177.46
IPO ⓘ 1999/3/30Option/Short ⓘ Yes/YesTrades ⓘ 138863Volume ⓘ 4,981,721Change ⓘ 2.68%
Quarterly earnings trend SEC filings · USD
24.6
24.9
24.12*
25.3
25.6
25.9
25.12*
26.3
Revenue Net income 최근 분기: 매출 $5.5B (YoY +16%) · 순이익 -
* Q4 figures are derived from the annual filing (10-K) · loss-making quarters are underlined in red

📊 Booking Holdings Inc (BKNG) Investment Analysis

What kind of company is Booking Holdings Inc?

부킹홀딩스(BKNG) 초고성장주
Consumer Cyclical · Travel Services
Top 111 by Market Cap — Large-Cap

✈️ This is a comprehensive travel services company that operates a global online travel booking platform. As the parent group of well-known travel and reservation brands such as Booking.com, Priceline, Agoda, Kayak, and OpenTable, it has long held a leading position in the global accommodation booking market.

Learn more about Booking Holdings Inc →
Market Cap
$138B
Approx. KRW 188 trillion
⚖️ 47% of Samsung Electronics
Market Cap Rank111
Employees24,300people
IPO1999/03/30
Current Price$177.46 ≈ 243,120원
📌 NDX, S&P 500 · NASD · USA

Key Events

⏰ Upcoming events
🔔 Earnings release D-8
8월 4일 (화) · 장 마감 후
예상 EPS $2.43
🎯 Ex-dividend date
No scheduled dividends
📜 Recent events
🎯 Ex-div 2026년 6월 5일 (금)
🔔 Earnings release 2026년 4월 28일 (화) · 장 마감 후 EPS +6.0% 매출 +0.2%
🎯 Ex-div 2026년 3월 6일 (금)

Is it profitable?

Profitability healthy
Profitability — How efficiently it makes money
Operating Margin
Profit kept from selling products and services (higher is better)
35.0%
✓ 우수
My positionTop 5%
Low range Average High range
Travel Services Median 15.6% · Top tier
💡 일반적으로 10% 이상이면 양호, 20% 이상이면 우수
Net Margin
Share of revenue left after taxes and interest are paid
22.2%
✓ 우수
My positionTop 25%
Low range Average High range
Travel Services Median 6.1% · Top 12%
💡 일반적으로 8% 이상이면 양호, 15% 이상이면 우수
Gross Margin
Profit after subtracting raw-material costs only (signals product competitiveness)
97.3%
✓ 우수
My positionTop 5%
Low range Average High range
Travel Services Median 39.5% · Top tier
💡 제조업 30%, IT/소프트웨어 50% 이상이면 우수 (업종별 편차 큼)
ROA
Annual earnings relative to total company assets
22.4%
✓ 우수
My positionTop 5%
Low range Average High range
Consumer Cyclical 대형주 Median 7.9% · Top tier
💡 일반적으로 5% 이상이면 양호, 10% 이상이면 우수
ROIC
Return generated per dollar invested in the business
85.4%
✓ 우수
My positionTop 5%
Low range Average High range
Consumer Cyclical 대형주 Median 11.2% · Top tier
💡 자본비용(보통 8~10%)보다 높으면 가치 창출, 15% 이상이면 우수
Financial health — Debt & liquidity burden
Current Ratio
Liquid assets available to cover liabilities due within a year
1.06
✓ 평균
My positionMid-range
Low range Average High range
Travel Services Median 1.22
💡 1.5~3.0 적정, 1.0 미만이면 단기 유동성 주의
Quick Ratio
Liquid assets excluding inventory, available for immediate use
1.06
✓ 양호
My positionMid-range
Low range Average High range
Travel Services Median 1.22
💡 1.0 이상이면 안전, 0.5 미만이면 주의
* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).

What's the outlook?

Positive Outlook
Price targets, growth, and valuation are favorable
애널리스트 목표가
$223.39
현재가 대비 +25.9%
💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균
예상 PER (Forward)
14.39배
💡 내년 예상 EPS 기준. 현재 PER과 비교해 이익 성장 반영 정도 확인
PEG (성장 반영 밸류)
0.89
저평가
💡 PEG < 1 — 성장 대비 저렴
내년 EPS 예상 성장률
+17.9%
💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상
5년 EPS 예상 연평균
+16.1%
💡 장기 성장 전망. 15% 이상이면 고성장 기업
⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.

Did earnings meet expectations?

High Earnings Reliability
Beat estimates in 1 of the last 1 quarters
1
예상 상회
0
예상 부합
0
예상 하회
100%
상회 비율
+5.7%
평균 서프라이즈
2026.04.28
상회
실적 $1.14 · 예상 $1.08 +5.7%
💡 예상보다 높은 실적을 자주 내는 기업은 실적 신뢰도가 높다고 평가됩니다. 단, 애널리스트 기대치가 낮게 설정되었을 수도 있으니 절대 수치도 함께 봐야 합니다.

Is it growing?

Growth Expected to Slow
Historical growth is expected to lose momentum
Healthy, Balanced Growth EPS and revenue are both growing steadily — a sustainable growth profile
🔮 How much will it grow? (analyst forecasts)
This Year's EPS Outlook
Projected EPS growth rate for this year
+14.6%
부진
My positionBottom 25%
Low range Average High range
초고성장주 대형주 Median 47.1% · Bottom 25%
Next Year's EPS Outlook
Projected EPS growth rate for next year (analyst consensus)
+17.9%
부진
My positionBottom 25%
Low range Average High range
초고성장주 대형주 Median 32.1% · Bottom 23%
5-Year EPS CAGR Outlook
Projected average annual EPS growth over the next 5 years
+16.1%
부진
My positionBottom 25%
Low range Average High range
초고성장주 대형주 Median 36.4% · Bottom 17%
📊 How much has it grown? (actual results)
Past 3-Year EPS
Actual average annual EPS growth over the past 3 years
+29.4%
양호
My positionMid-range
Low range Average High range
초고성장주 대형주 Median 1.0% · Top 31%
Past 5-Year EPS
Actual average annual EPS growth over the past 5 years
+158.6%
우수
My positionTop 5%
Low range Average High range
초고성장주 대형주 Median 11.8% · Top tier
Past 5-Year Revenue
How much revenue grew over the past 5 years
+31.7%
양호
My positionMid-range
Low range Average High range
초고성장주 대형주 Median 28.9% · Top 45%
⚡ Short-term momentum
QoQ Revenue
Revenue change from the previous quarter (short-term momentum)
+16.2%
평균
My positionMid-range
Low range Average High range
초고성장주 대형주 Median 25.3% · Bottom 32%
* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.
New to investing terms? Look it up in the financial dictionary →

Has the stock risen over the long term?

Outperformed the market by 33%p over 5 years
BKNG +101.4% · S&P 500 +68.0%
Excess return vs. market (price-based, ex-dividends)
5-year basis
vs S&P 500
+33.5%p
well ahead of the market
vs Consumer Discretionary (XLY)
+82.0%p
well ahead of the sector average
1-year basis
vs S&P 500
-38.0%p
Significantly behind the market
vs Consumer Discretionary (XLY)
-19.7%p
behind the sector average
Current position within 52-week range
Low (-18.2%p) High (-23.4%p)
Current price is 18.2% above the 52-week low and 23.4% below the 52-week high
Recent risk (last 120 trading days)
Max drawdown
-96.7%
Annualized volatility
462.9%

Technical Indicators

Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 136-day series

Price · Bollinger Bands · Ichimoku Cloud

  • close
  • BB Upper
  • BB Mid
  • BB Lower
  • Tenkan
  • Kijun
  • Cloud (SpanA/B)

Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →

🔴
Current diagnosis · 2026-07-24
Downtrend zone

Current price $177.46 below the midline ($179.33). Normal downward flow. Above the Ichimoku cloud (bullish).

MACD (12 · 26 · 9) Expand ▼

An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →

🟡
Current diagnosis · 2026-07-24
Neutral zone — weak trend

MACD 1.325 · Signal 2.187 · Hist -0.862. Weak directional bias.

RSI(14) · Stochastics %K(14) Expand ▼

RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →

🟢
Current diagnosis · 2026-07-24
Bullish zone

RSI 51.0 (above the neutral level of 50). Buying pressure leads, supporting a steady rise. Stoch %K is also 39.7.

※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.

Is it attractive at this price?

Cheaper than peers in its industry
Cheap on Vs. Earnings·Vs. Cash Flow, Pricey on Vs. Sales
💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.
💵 Vs. Earnings Cheap
🧾 Vs. Sales Pricey
💧 Vs. Cash Flow Cheap
💵 Vs. Earnings
PER Price-to-Earnings Ratio
How expensive the price is vs. earnings — lower is cheaper
23.33x
✓ Cheap
My positionMid-range
Low range Average High range
Travel Services median 23.33x · Around the industry average
💡 PER 15 이하 저평가, 25 이상이면 성장성 검증 필요 (적자 기업은 의미 없음)
💵 Vs. Earnings
Forward PER Forward Price-to-Earnings Ratio
PER using next year's estimated earnings — reflects growth
14.39x
✓ Cheap
My positionMid-range
Low range Average High range
Consumer Cyclical 대형주 median 16.10x · Around the industry average
💡 향후 12개월 예상 EPS 기준 PER. 현재 PER보다 낮으면 이익 성장 중
🧾 Vs. Sales
PSR Price-to-Sales Ratio
Market cap vs. revenue — lower is cheaper relative to sales
4.97x
✓ Pricey
My positionBottom 25%
Low range Average High range
Travel Services median 2.63x · Bottom 24% — expensive within the industry
💡 PSR 2 이하 저평가, 10 초과면 고평가 (고성장 기업일 때만 정당화)
💧 Vs. Cash Flow
EV/EBITDA Enterprise Value Multiple
Total enterprise value ÷ operating cash earnings — a benchmark for M&A
13.44x
✓ Cheap
My positionMid-range
Low range Average High range
Travel Services median 14.01x · Around the industry average
💡 EV/EBITDA 10 이하 저평가, 20 이상이면 고평가 (M&A 밸류 기준)
💧 Vs. Cash Flow
P/FCF Price-to-Free-Cash-Flow Ratio
Price vs. actual cash generation — lower means more efficient
15.22x
✓ Cheap
My positionMid-range
Low range Average High range
Consumer Cyclical 대형주 median 23.14x · Around the industry average
💡 P/FCF 20 이하면 현금창출 대비 저평가 (실질 수익성 기준)
Analyst target price (reference)
$223.39 vs. current price +25.9%
* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.
As of: Recent snapshot · Peer group: Travel Services

Who owns it?

Ownership backdrop is unfavorable
Insider modest net selling -4.6% · Institutional net selling -2.5% · Short interest light 3.9% · Short interest up +1.2pp over last 90d
📈 Recent trading flow (6 months)
🧑‍💼 Insiders (executives & directors)
-4.6%
Insiders net selling
🏦 Institutions (funds & investors)
-2.5%
Institutions net selling
💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.
👥 Holdings composition
🏦 Institutions 94.8%
Institution-led, stable structure
Consumer Cyclical 대형주 Median 85.8%
🧑‍💼 Insiders 0.2%
Low, common among large-caps
Consumer Cyclical 대형주 Median 2.2%
👤 Retail investors (estimated) 5.0%
Everyone excluding institutions and insiders
Institutions Insiders Retail (est.)
📉 Short-selling metrics
Short ratio
3.9%
Low — limited short-side pressure
Consumer Cyclical 대형주 Median 4.8%
Past 90 days 📈 +1.2%p increase
Short interest days to cover
3.9 days
Days needed to close short positions using average trading volume
🧮 Share count
Total shares outstanding 780.0M주
Float (tradable shares) 773.2M주
* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.

ETFs holding BKNG

ETFs with the highest weightings · 10 total shown
EGGS
EGGS
NestYield Total Return Guard ETF
5.00%
$57M
BUL
BUL
Pacer US Cash Cows Growth ETF
4.76%
$125M
FDN
FDN
First Trust Dow Jones Internet Index Fund
4.59%
$4.8B
NLSI
NLSI
NEOS Long/Short Equity Income ETF
4.25%
$3M
BEDZ
BEDZ
AdvisorShares Hotel ETF
4.19%
$3M
* Based on official quarterly filings. Latest disclosure; actual current weights may differ.

How much does it pay in dividends?

배당 지급 — 연 0.85%
배당보다 주가 성장에 가까운 비중
Dividend Yield
0.85%
Industry average 2.22%
Dividend Per Share
$1.52
Annualized
Payout Ratio
23%
Share of net income paid as dividends
5-Year Growth
-
Annualized dividend growth
📅 지급월 3월 · 9월 · 12월
📊 총 이력 2024~2026 (9건)
연도별 배당 총액 추이
주당 배당금을 연 단위로 합산한 금액입니다. 막대가 우상향이면 매년 배당이 늘어나고 있다는 뜻입니다.
$1.40
2024
$1.54 +9.7%
2025
$X.XX 그 해 총 배당금 +X% 전년 대비 증가 -X% 감소
최근 배당 이력 총 9건
아래로 스크롤하면 과거 배당 이력을 볼 수 있습니다.
배당락일
주당 금액
지급일
당시 수익률
2026-03-06
$0.420
—
1.07%
2025-12-05
$0.384
—
0.91%
2025-09-05
$0.384
—
0.84%
2025-06-06
$0.384
—
0.81%
2025-03-07
$0.384
—
0.95%
2024-12-06
$0.350
—
0.66%
2024-09-06
$0.350
—
0.70%
2024-06-07
$0.350
—
0.46%
2024-03-07
$0.350
—
0.25%
* "배당락일"은 배당받으려면 이 날 이전에 주식을 보유해야 하는 기준일입니다. 지급일·당시 수익률은 일부 종목에서 데이터가 없을 수 있습니다.
💰 내가 100만원 투자한다면
연간 배당금 (세후) 7,281원
5년 누적 (세후) 3.6만원
* 환율 1,370원, 세금 15% 반영. 5년 누적은 배당 성장률 연 0% 가정.

Compare Industry Peers

💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)
Sorted by market cap, largest first
StockMarket CapPERPBRROEDividend YieldChange
BKNG This Stock
$137.5B23.3 ▼- - 0.85% ▼+2.7%
AMZN
$2.50T27.7 ▼5.7 ▼24.28% ▲- -0.7%
TSLA
$1.18T289.7 ▼14.3 ▼4.64% ▼- -2.0%
HD
$332.0B23.6 ▼23.9 ▼128.38% ▲2.79% ▲+2.5%
BABA
$268.8B18.1 ▲1.7 ▲10.16% ▲0.93% ▼-1.7%
TM
$188.8B9.1 ▲0.9 ▲10.39% ▲3.66% ▲+0.3%
Sector Avg-20.41.85.65%2.22%-
📊
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Related News & Content

📖 Company overview
부킹 홀딩스(BKNG) 뭐하는 회사일까? - 주가 전망·실적·시총·관련주·본사 총정리
부킹 홀딩스(BKNG) 주가·전망·실적·매출·관련주 정리. 글로벌 여행 예약 플랫폼 산업의 대표 종목으로 글로벌 여행 수요, 객실 점유율, 자본 환원 정책, AI 검색 환경 변화가 주가·실적·관련주 흐름의 핵심 변수입니다.
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FAQ

What kind of company is 부킹홀딩스(BKNG)?

부킹홀딩스(BKNG) belongs to the Consumer Cyclical sector and operates in the Travel Services industry.

What is the market cap of BKNG?

The market cap of BKNG is approximately $137.5B, ranking 111 within its sector.

Does BKNG pay dividends?

BKNG has a dividend yield of approximately 0.85%, with an annual dividend of $1.52.

What is the P/E ratio of BKNG?

BKNG has a P/E ratio of approximately 23.3x, which can be used to assess its valuation relative to the Consumer Cyclical sector average.

What is the 52-week high and low for BKNG?

BKNG has recorded a 52-week high of $231.80 and a low of $150.14.

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