BIDU
Baidu Inc ADR
7월 27일 4:00 PM ET (한국 7/28 05:00)
$105.30
-0.04 ▼ -0.04%
🌙 7월 27일 4:59 PM ET (한국 7/28 05:59)
$105.42
+0.13 ▲ +0.12%
바이두(BIDU) is a Communication Services sector company, analyzed across 14 metrics on this page including P/E, EPS, dividends, RSI, and MACD.
시가총액
$29.3B
미드캡
P/E
-
배당수익률
1.69%
52주 위치
26%
저점 +24% · 고점 -36%
애널리스트
매수
D
Fundamental health
vs. Internet Content & Information
수익성 Top 64%
성장 Top 88%
밸류에이션 Top 48%
재무 안정 Top 48%
| Index | - | P/E | - | EPS (ttm) | -0.02 | Insider Own | 0.03% | Shs Outstand | 278.2M | Perf Week | -4.11% |
| Market Cap | 29.30B | Forward P/E | 12.68 | EPS next Y | 16.89% | Insider Trans | -59.49% | Shs Float | 278.1M | Perf Month | 1.26% |
| Enterprise Value | 29.32B | PEG | 1.56 | EPS next Q | 1.57 | Inst Own | 19.9% | Short Float | 3.51% | Perf Quarter | -18.19% |
| Income | 0.06B | P/S | 1.62 | EPS this Y | -9.9% | Inst Trans | -5.85% | Short Ratio | 3.9 | Perf Half Y | -34.77% |
| Sales | 18.13B | P/B | 0.92 | EPS next 5Y | 8.13% | ROA | 0.1% | Short Interest | 9.77M | Perf YTD | -19.41% |
| Book/sh | 114.39 | P/C | 1.72 | EPS past 3/5Y | -17.75% -29.62% | ROE | 0.16% | 52W High | -36.3% ($165.30) | Perf Year | 15.97% |
| Cash/sh | 61.12 | P/FCF | - | Sales past 3/5Y | -0.75% 2.97% | ROIC | 0.13% | 52W Low | 24.41% ($84.64) | Perf 3Y | -28.87% |
| Dividend Est. | $1.78 (1.69%) | EV/EBITDA | 13.66 | EPS Y/Y TTM | -98.39% | Gross Margin | 42.06% | Volatility(W/M) | 1.92% 3% | Perf 5Y | -33.28% |
| Dividend TTM | - | EV/Sales | 1.62 | Sales Y/Y TTM | -2.4% | Oper. Margin | 7.04% | ATR (14) | 4.15 | Perf 10Y | -36.37% |
| Dividend Ex-Date | - | Quick Ratio | 1.85 | EPS Q/Q | -51.49% | Profit Margin | 0.34% | RSI (14) | 38.01 | Recom | 1.53 |
| Dividend Gr. 3/5Y | - | Current Ratio | 1.85 | Sales Q/Q | 3.87% | SMA20 | -5.78% ($111.76) | Beta | 0.59 | Target Price | $170.11 |
| Payout | - | Debt/Eq | 0.35 | Earnings | 2026/5/18 | SMA50 | -11.45% ($118.92) | Rel Volume | 0.92 | Prev Close | $105.34 |
| Employees | 33500 | LT Debt/Eq | 0.24 | EPS/Sales Surpr. | 4.23% 2.11% | SMA200 | -16.42% ($125.99) | Avg Volume(3M) | 2.50M | Price | $105.3 |
| IPO | 2005/8/5 | Option/Short | Yes/Yes | Trades | 23450 | Volume | 2,308,960 | Change | -0.04% |
Baidu Inc ADR (BIDU) Investment Analysis
What kind of company is Baidu Inc ADR?
바이두(BIDU) 성장주
Communication Services · Internet Content & Information
Top 473 by Market Cap — Large-Cap
🔎 This is an ADR of China's leading internet company, which operates China's largest search engine and has been expanding its business into AI, cloud, and autonomous driving. Founded in 2000 by Robin Li (Li Yanhong), the company is headquartered in Beijing, China, and operates a wide range of internet subsidiaries, including mobile search, AI chatbot, iCloud (Baidu AI Cloud), Apollo autonomous driving platform, and iQIYI (streaming).
Learn more about Baidu Inc ADR →Market Cap
$29.3B
Approx. KRW 40.1 trillion
⚖️ 10% of Samsung Electronics
Market Cap Rank473
Employees33,500people
IPO2005/08/05
Current Price$105.30 ≈ 144,261원
Key Events
⏰ Upcoming events
🔔 Earnings release
The next release date has not been announced yet.
🎯 Ex-dividend date
No scheduled dividends
📜 Recent events
🔔 Earnings release 2026년 5월 18일 (월) · 장 시작 전 EPS +4.2% 매출 +2.1%
🔔 Earnings release 2026년 2월 26일 (목) · 장 시작 전 EPS +10.2% 매출 +0.8%
Is it profitable?
Financially sound but profitability is low
Losses or thin margins — early-stage growth or weakening competitiveness
Profitability — How efficiently it makes money
Operating Margin
Profit kept from selling products and services (higher is better)
7.0%
✓ 양호
Net Margin
Share of revenue left after taxes and interest are paid
0.3%
✓ 양호
Gross Margin
Profit after subtracting raw-material costs only (signals product competitiveness)
42.1%
✓ 평균
ROE
Annual return earned on shareholders' equity (15%+ is strong)
0.2%
✓ 부진
ROA
Annual earnings relative to total company assets
0.1%
✓ 부진
ROIC
Return generated per dollar invested in the business
0.1%
✓ 부진
Financial health — Debt & liquidity burden
Debt-to-Equity (D/E)
Debt relative to equity (lower is healthier)
0.35
✓ Healthy debt
Current Ratio
Liquid assets available to cover liabilities due within a year
1.85
✓ 양호
Quick Ratio
Liquid assets excluding inventory, available for immediate use
1.85
✓ 양호
* Ratings reflect relative position vs. peer-group distribution (same sector & size) plus absolute guards (loss & risk thresholds).
What's the outlook?
Positive Outlook
Price targets, growth, and valuation are favorable
애널리스트 목표가
$170.11
현재가 대비 +61.5%
💡 12개월 이내 도달을 전망하는 애널리스트 컨센서스 평균
예상 PER (Forward)
12.68배
💡 내년 예상 EPS 기준. 현재 PER과 비교해 이익 성장 반영 정도 확인
PEG (성장 반영 밸류)
1.56
다소 비쌈
💡 PEG 1.5~2 — 성장 대비 다소 비쌈
내년 EPS 예상 성장률
+16.9%
💡 10% 이상이면 견조한 성장, 마이너스는 이익 감소 예상
5년 EPS 예상 연평균
+8.1%
💡 장기 성장 전망. 15% 이상이면 고성장 기업
⚠ 이 데이터는 애널리스트 추정치이며 실제 결과와 다를 수 있습니다. 투자 결정은 추가 검토와 함께 하세요.
Did earnings meet expectations?
High Earnings Reliability
Beat estimates in 2 of the last 2 quarters
2
예상 상회
0
예상 부합
0
예상 하회
100%
상회 비율
+7.8%
평균 서프라이즈
2026.05.18
상회
실적 $12.06 · 예상 $11.43 +5.5%
2026.02.26
상회
실적 $10.62 · 예상 $9.65 +10.1%
💡 예상보다 높은 실적을 자주 내는 기업은 실적 신뢰도가 높다고 평가됩니다. 단, 애널리스트 기대치가 낮게 설정되었을 수도 있으니 절대 수치도 함께 봐야 합니다.
Is it growing?
Growth Concerns
Growth is lagging the industry average
Declining Growth EPS or revenue is declining — check for structural issues or economic sensitivity
🔮 How much will it grow? (analyst forecasts)
This Year's EPS Outlook
Projected EPS growth rate for this year
-9.9%
매우 부진
Next Year's EPS Outlook
Projected EPS growth rate for next year (analyst consensus)
+16.9%
양호
5-Year EPS CAGR Outlook
Projected average annual EPS growth over the next 5 years
+8.1%
매우 부진
📊 How much has it grown? (actual results)
Past 3-Year EPS
Actual average annual EPS growth over the past 3 years
-17.8%
매우 부진
Past 5-Year EPS
Actual average annual EPS growth over the past 5 years
-29.6%
매우 부진
Past 5-Year Revenue
How much revenue grew over the past 5 years
+3.0%
매우 부진
⚡ Short-term momentum
QoQ Revenue
Revenue change from the previous quarter (short-term momentum)
+3.9%
부진
* Forecast values are analyst consensus estimates. Ratings are determined by relative position vs. peer group of the same growth style and size.
New to investing terms? Look it up in the financial dictionary →
Has the stock risen over the long term?
Long-term weakness — -102%p below the market
BIDU -33.3% · S&P 500 +68.3%
Excess return vs. market (price-based, ex-dividends)
5-year basis
vs S&P 500
-101.6%p
Significantly behind the market
vs Communication Services (XLC)
-63.1%p
Significantly behind the sector average
1-year basis
vs S&P 500
-0.0%p
roughly in line with the market
vs Communication Services (XLC)
+15.9%p
ahead of the sector average
Current position within 52-week range
Low (-24.4%p) High (-36.3%p)
Current price is 24.4% above the 52-week low and 36.3% below the 52-week high
Recent risk (last 120 trading days)
Max drawdown
-30.8%
Annualized volatility
46.7%
Technical Indicators
Bollinger Bands · MACD · RSI · Stochastics · Ichimoku 5-line · recent 137-day series
Price · Bollinger Bands · Ichimoku Cloud
- close
- BB Upper
- BB Mid
- BB Lower
- Tenkan
- Kijun
- Cloud (SpanA/B)
Bollinger Bands are upper and lower channels showing the closing price range (20 days · 2σ). Touching the upper band = overheated; touching the lower band = oversold. Ichimoku Cloud shows trend direction and strength through colored areas. Prices above the cloud indicate an uptrend; prices below indicate a downtrend. About Bollinger Bands →
Current diagnosis · 2026-07-27
Downtrend zone
Current price $105.30 below the midline ($111.76). Normal downward flow. Below the Ichimoku cloud (bearish).
MACD (12 · 26 · 9) Expand ▼
An indicator that uses the difference between the short-term EMA (12) and long-term EMA (26) to identify trend reversals. When MACD rises above the Signal line, it is a buy signal (golden cross); when it falls below, it is a sell signal (death cross). About MACD →
Current diagnosis · 2026-07-27
Bearish momentum holding
MACD -3.113 < Signal -2.802 in negative zone + Hist negative (-0.311). Weakness in progress.
RSI(14) · Stochastics %K(14) Expand ▼
RSI measures short-term buying and selling pressure on a scale of 0–100. 30 or below = oversold (a rebound may be possible); 70 or above = overbought (a pullback may be possible). Stoch %K similarly measures short-term momentum strength. RSI · Learn more about Stochastics →
Current diagnosis · 2026-07-27
Bearish zone
RSI 38.0 (below the neutral level of 50). Selling pressure leads, indicating a weak trend. Stoch %K is also 3.1.
※ "Current diagnosis" is an automated interpretation based on standard thresholds and is for reference only. Make your own comprehensive judgment before trading.
Is it attractive at this price?
In line with the industry average
Cheap on Vs. Assets, In line with peers on Vs. Earnings·Vs. Sales·Vs. Cash Flow
💡 How to read this — Compare against peers in the same industry to see what the price is cheap or expensive relative to. Example: cheap vs. earnings = stock price is low relative to what the company earns; expensive vs. assets = stock price is high relative to assets on the balance sheet.
Vs. Earnings Mid-range
Vs. Assets Cheap
Vs. Sales Mid-range
Vs. Cash Flow Mid-range
💵 Vs. Earnings
Forward PER Forward Price-to-Earnings Ratio
PER using next year's estimated earnings — reflects growth
12.68x
✓ Fair
🏢 Vs. Assets
PBR Price-to-Book Ratio
Price vs. the company's asset value — below 1 trades cheaper than assets
0.92x
✓ Cheap
🧾 Vs. Sales
PSR Price-to-Sales Ratio
Market cap vs. revenue — lower is cheaper relative to sales
1.62x
✓ Fair
💧 Vs. Cash Flow
EV/EBITDA Enterprise Value Multiple
Total enterprise value ÷ operating cash earnings — a benchmark for M&A
13.66x
✓ Fair
Analyst target price (reference)
$170.11 vs. current price +61.5%
* Valuation is the stock's relative position within the industry peer group (same sector and market-cap range). Even when valuation looks attractive, check the 'Profitability' and 'Growth' sections too.
As of: Recent snapshot · Peer group: Internet Content & Information
Who owns it?
Ownership backdrop is unfavorable
Insider net selling -59.5% · Institutional net selling -5.8% · Short interest light 3.5% · Short interest up +1.0pp over last 90d
📈 Recent trading flow (6 months)
🧑💼 Insiders (executives & directors)
-59.5%
Insiders large net selling
🏦 Institutions (funds & investors)
-5.8%
Institutions net selling
💡 Net change over the past 6 months. Shows how much insiders and institutions increased or reduced their holdings, in %.
👥 Holdings composition
🏦 Institutions 19.9%
Retail-led
🧑💼 Insiders 0.0%
Low, common among large-caps
👤 Retail investors (estimated) 80.1%
Everyone excluding institutions and insiders
Institutions Insiders Retail (est.)
📉 Short-selling metrics
Short ratio
3.5%
Low — limited short-side pressure
Past 90 days 📈 +1.0%p increase
Short interest days to cover
3.9 days
Days needed to close short positions using average trading volume
🧮 Share count
Total shares outstanding 278.2M주
Float (tradable shares) 278.1M주
* Insider/institutional flows are based on net changes over the past 6 months. Trend is cumulative over the past 90 days.
ETFs holding BIDU
ETFs with the highest weightings · 10 total shown
* Based on official quarterly filings. Latest disclosure; actual current weights may differ.
How much does it pay in dividends?
배당 지급 — 연 1.69%
배당보다 주가 성장에 가까운 비중
Dividend Yield
1.69%
Industry average 2.72%
Dividend Per Share
$1.78
Annualized
Payout Ratio
0%
Share of net income paid as dividends
5-Year Growth
-
Annualized dividend growth
💰 내가 100만원 투자한다면
연간 배당금 (세후) 1.4만원
5년 누적 (세후) 7.2만원
* 환율 1,370원, 세금 15% 반영. 5년 누적은 배당 성장률 연 0% 가정.
Compare Industry Peers
💡 vs. sector average ▲ Favorable / ▼ Unfavorable (Lower PER and PBR are better; higher ROE and dividend yield are better)
Sorted by market cap, largest first
| Stock | Market Cap | PER | PBR | ROE | Dividend Yield | Change |
|---|---|---|---|---|---|---|
BIDU This Stock | $29.3B | - | 0.9 ▲ | 0.16% ▼ | 1.69% ▼ | -0.0% |
GOOG | $4.00T | 16.4 ▲ | 6.4 ▼ | 48.68% ▲ | 0.25% ▼ | +2.4% |
GOOGL | $3.99T | 16.4 ▲ | 6.4 ▼ | 48.68% ▲ | 0.25% ▼ | +2.1% |
META | $1.51T | 21.6 ▼ | 6.2 ▼ | 32.93% ▲ | 0.33% ▼ | -0.2% |
NFLX | $293.1B | 22.2 ▼ | 9.7 ▼ | 49.54% ▲ | - | +0.4% |
VZ | $197.6B | 12.3 ▲ | 1.9 ▼ | 15.63% ▲ | 5.97% ▲ | +2.0% |
| Sector Avg | - | 17.0 | 1.6 | 1.02% | 2.72% | - |
Derivative ETFs for BIDU
Leveraged, inverse, and covered call ETFs based on the underlying asset
2 derivative ETFs based on BIDU (Leverage 2)
These are based on the same underlying asset but carry a completely different risk and return profile. Please review the warning below first.
ℹ️ What is a Derivative ETF?
These are special ETFs that amplify, reverse, or monetize the price movement of an underlying ETF or security. Leveraged ETFs aim for 2–3× the daily move, Inverse ETFs target opposite-direction returns, and Covered Call ETFs generate monthly income from option premiums.
⚠️ Caution: Long-Term Holding
Leveraged and inverse ETFs track only the daily return. With high volatility, holding them for longer periods causes cumulative volatility decay—returns diverge further from the underlying index. They are meant for short-term trading.
Leverage 2 ETFs that move 2-3x with BIDU (high volatility)
FAQ
What kind of company is 바이두(BIDU)?
바이두(BIDU) belongs to the Communication Services sector and operates in the Internet Content & Information industry.
What is the market cap of BIDU?
The market cap of BIDU is approximately $29.3B, ranking 473 within its sector.
Does BIDU pay dividends?
BIDU has a dividend yield of approximately 1.69%, with an annual dividend of $1.78.
What is the 52-week high and low for BIDU?
BIDU has recorded a 52-week high of $165.30 and a low of $84.64.
면책조항: 본 콘텐츠는 참고 자료이며 투자 권유가 아닙니다. 모든 투자의 책임은 투자자 본인에게 있습니다.