Microsoft establishes new XP division within Xbox to expand gaming franchises
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View chart & analysis → - 1Microsoft has created a new XP division within its Xbox business to expand gaming franchises into non-gaming media and monetize them.
- 2Caitlin Walters has been appointed as President of XP, and Maria Angelidou-Smith has been appointed as CEO of Mojang and Minecraft.
- 3Minecraft-themed park attractions are scheduled to open in London in 2027.
So what's the key point?
Microsoft created a new department to expand its games into other areas like video and theme parks. The plan is to generate new revenue using its gaming properties.
Source Investing.com +2 · View original ↗
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