Shifting Travel Brand Loyalty Amid the Spread of AI Agents
ACN Accenture plc
$213.56 -0.61%
View chart & analysis → - 196% of travelers are willing to switch their preferred travel brand if another provider offers a much easier and faster experience.
- 294% of travelers describe the booking process as moderate or very complex.
- 336% of loyal travelers would allow an agent to switch from their preferred brand for a better fit.
So what's the key point?
96% of travelers are willing to change their current brand if a service is easier and faster. Because the booking process is complex, even loyal customers may switch brands if an agent finds a better match.
Source Fortune · View original ↗
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