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Wealthy Gen Z collectors increase art spending while prioritizing privacy

Fortune ·

UBS UBS Group AG
$47.42 -2.17%
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  1. 1Gen Z's average fine art spending reached $328,880 in the first half of this year.
  2. 2In the first half of 2026, 13% of Gen Z collectors spent a total of over $1 million on fine art.
  3. 3Approximately 39% of Gen Z collectors limited in-person viewing to household members or close family and friends.

So what's the key point?

Younger collectors spent an average of $328,880 on purchasing art. These collectors prefer to view their art only with close people such as family or friends.

Source Fortune · View original ↗

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