True Religion targets Gen Z and Millennials through trend following and price reductions
AEO American Eagle Outfitters Inc
$17.91 +0.11%
View chart & analysis → - 1True Religion is projected to record annual revenue between $525 million and $550 million this year.
- 2True Religion adjusted its jeans price range to $59 to $89 to shift its customer base.
- 3CEO Michael Buckley adopts a strategy of following proven trends rather than creating them directly.
So what's the key point?
True Religion is changing its jeans prices to between $59 and $89 and using a strategy of following trends. Annual revenue is expected to reach $550 million this year.
Source Fortune · View original ↗
Today's 5 AI picks, all freeNothing hidden: past picks and how they did against the S&P 500.