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Walmart launches bundled membership to rival Amazon Prime

Retail Dive +1 ·

WMT Walmart Inc
$117.85 -0.72%
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  1. 1Walmart is offering customers a $120 annual bundle for Walmart+ and Sam's Club Plus memberships.
  2. 2The bundle includes approximately $100 in savings compared to purchasing memberships individually.
  3. 3CEO Brett Rose noted the price comparison of $120 versus Amazon Prime's $139, stating Walmart holds the advantage in value calculations.

So what's the key point?

Walmart has introduced a $120 package that combines two memberships to compete with Amazon. This bundle is cheaper than buying them separately, providing more value to customers.

Source Retail Dive +1 · View original ↗

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