Walmart launches bundled membership to rival Amazon Prime
WMT Walmart Inc
$117.85 -0.72%
View chart & analysis → - 1Walmart is offering customers a $120 annual bundle for Walmart+ and Sam's Club Plus memberships.
- 2The bundle includes approximately $100 in savings compared to purchasing memberships individually.
- 3CEO Brett Rose noted the price comparison of $120 versus Amazon Prime's $139, stating Walmart holds the advantage in value calculations.
So what's the key point?
Walmart has introduced a $120 package that combines two memberships to compete with Amazon. This bundle is cheaper than buying them separately, providing more value to customers.
Source Retail Dive +1 · View original ↗
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