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Under Armour plans 25% SKU reduction amid declining sales and net loss

Retail Dive · ·by G4L

UA
UA Under Armour Inc
$5.00 -5.30%
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  1. 1Under Armour recorded $1.2 billion in second-quarter revenue, representing a 7% decrease in total second-quarter revenue.
  2. 2Under Armour has planned a 25% reduction in the number of Under Armour SKUs.
  3. 3Under Armour recorded a net loss of $425,000.

So what's the key point?

Under Armour's sales decreased and the company recorded a loss. It plans to reduce the variety of products it sells by 25 percent.

Source Retail Dive · View original ↗

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