Twitch unveils shoppable and skippable ad formats
AMZN Amazon.com Inc
$266.66 -0.29%
View chart & analysis → - 1Twitch launched the open desktop beta of its in-stream shoppable ad product for advertisers in the US and Canada on Friday.
- 2Twitch plans to launch the open beta of its skippable ad service in December.
- 3Amazon's Q3 2026 advertising revenue growth rate slowed to 12% from 22% in the same period last year, with revenue reaching $19.6 billion.
So what's the key point?
Twitch introduced new ads that allow for direct shopping and ads that can be skipped. Amazon's advertising revenue growth rate decreased from 22% to 12%.
Source Marketing Dive · View original ↗
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