Retail Shift Toward Consumer Value and Shortened Brand Relationship Cycles
- 1Siam Piwat CEO Chadatip Chutrakul said consumers are spending more on things meaningful to life, health, and happiness.
- 2Rakuten Capital Managing Partner Ahn Se-min said the period for building brand relationships has shortened from five years in the past to just a few months today.
- 3AS Watson CEO Malina Ng said the core of retail is relevance and customers look for brands they can trust.
So what's the key point?
People are starting to spend more money on meaningful things like health and happiness. Because the time it takes for brands and customers to build a relationship has shortened from five years to a few months, it has become important for companies to build trust with customers.
Source Fortune · View original ↗
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