ThredUp Report: Secondhand Shopping Expected to Grow During Holiday Season
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View chart & analysis → - 162% of US adults plan to shop secondhand during the 2026 holiday season.
- 245% of Millennial gift budgets for the 2026 holiday season are expected to be allocated to secondhand products.
- 353% of respondents have sold or plan to sell items to cover holiday shopping costs.
So what's the key point?
More people are expected to buy secondhand items as gifts at the end of 2026. ThredUp anticipates the market will become more active as the share of secondhand purchases grows.
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