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E.l.f. Brands Expands Categories and Changes Athleta Management

Retail Dive ·

CROX
CROX Crocs Inc
$114.98 -1.59%
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  1. 1E.l.f. Brands has entered the fragrance and body care categories.
  2. 2E.l.f. Brands fragrance mists and body creams retail for $13.
  3. 3Athleta's recent quarterly net sales and comparable store sales fell 12% year-over-year.

So what's the key point?

E.l.f. Brands expanded its product range to include fragrances and body care products. Athleta's sales decreased by 12% compared to last year.

Source Retail Dive · View original ↗

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