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Southwest Airlines launches reward campaign to address burnout

Marketing Dive ·

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LUV Southwest Airlines Co
$41.36 -0.86%
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  1. 1Southwest Airlines has started a campaign to convert notifications into rewards to help address loyalty member burnout.
  2. 2The growth rate of Southwest Rewards program enrollments reached 35% in the second quarter compared to the previous year.
  3. 3The number of Southwest Rewards program members is approaching 100 million.

So what's the key point?

Southwest Airlines has started an event that turns notifications into rewards to help reduce member fatigue. This campaign is being held as the number of members approaches 100 million.

Source Marketing Dive · View original ↗

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