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Sam Archibald leaves Macy's to join Fanatics Commerce as Chief Marketing Officer

WWD ·

M
M Macy's Inc
$24.10 -0.29%
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  1. 1Sam Archibald has joined Fanatics Commerce as Chief Marketing Officer after approximately 16 years at Macy's.
  2. 2Fanatics Commerce's projected revenue for this year exceeds $7 billion.
  3. 3Fanatics aims to achieve an annual revenue target of $50 billion for Fanatics over the next 5 to 10 years.

So what's the key point?

Sam Archibald, who worked at Macy's for a long time, has moved to Fanatics Commerce as the marketing chief. Fanatics plans to surpass $7 billion in revenue this year and move toward even larger goals.

Source WWD · View original ↗

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