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Republican Cash Advantage and Surging Advertising Costs

Fortune ·

  1. 1Anxiety is growing in the final month of the midterm elections as the Republican Party holds $1 billion in available cash.
  2. 2Trump-related groups recorded an advertising spend multiplier more than five times what they would have spent if they had acted earlier.
  3. 3Texas PAC spent more than $83 million on advertising over the past month.

So what's the key point?

The Republican Party has a lot of available cash, but anxiety is increasing ahead of the election. Trump-related groups have significantly increased costs, spending more than $83 million on advertising.

Source Fortune · View original ↗

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