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US election campaign AI ad spending exceeds $137 million

Fortune ·

  1. 1The Wesleyan Media Project found that over $137 million was spent on 220 campaign videos utilizing AI for political campaigns through October 11.
  2. 2More than 70% of AI campaign videos lacked a disclaimer.
  3. 3AI-generated ads accounted for 81% of advertisements from Republican campaigns or political action committees.

So what's the key point?

Over $137 million was spent on videos using artificial intelligence technology for US election advertising. AI-generated videos made up 81% of Republican advertisements.

Source Fortune · View original ↗

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